Great news for makeup lovers on a budget – a bold new approach to beauty has arrived in South Africa! Ladies, we introduce to you, 3INA (pronounced Mina) – your new best friend in the makeup aisle. The new makeup brand by retail experts Pablo Rivera and Mark Eve promises to offer South African women great quality at affordable prices and we couldn’t be more excited about their launch in SA! Last week, 3INA opened their first South African store in Johannesburg and we must insist you visit them super soon. Here’s all the info you need on the 3INA South Africa launch.

The brand launched their SA takeover with their first concept store at Eastgate Mall, Johannesburg on 11 August and will be making plans to open a second and third store at Sandton City, Johannesburg and Menlyn Shopping Centre, Pretoria later this year. The chic new store boasts an impressive range of 450 products including colour cosmetics, skincare and beauty tools with new products being added every month. And the great news? The products have an average retail price of R149.95!

3Ina Store Joburg
Some products to look out for include the 3INA hero products such as the calligraphy-style, wiggle-free 3INA Pen Eyeliner (a global no.1 seller that provides a matte finish for up to 12-hour wear), 3INA Longwear Lipstick (with rich pigmentation and a non-drying formula); 3INA Matte & Smooth Primer (to give your skin the most amazing silky base); 3INA Nail Polish collection (with easy application and perfect colour for up to four days); and 3INA Eyes & Lips Makeup Remover (to wipe away even the most stubborn products). The creative 3INAMAKERS are at the core of the brand and will offer something for every type of gal.

We got the chance to try the 3INA Cream Eyeshadow before the launch and we were super impressed with the long-lasting waterproof eyeshadow. The eyeshadow offers an intense, magnetic colour and is super long-lasting, staying on for hours after application. The product goes on beautifully and feels soft and luxurious on the skin. We also love that it comes in wide range of colours including turquoise, purple, yellow, white, blue and a blush pink. The creamy consistency of the product also means that’s it’s easy to blend and build intensity to achieve a more dramatic look.

3INA makeup

“3INA is distinguished by luxurious, richly pigmented formulas in a broad array of formulations and shades and is unlike any other range. We plan to turn beauty on its head, enabling people to write their own definition through exciting and innovative products”, explains Cristina Cobo, Head of Product Development.

3INA has launched with the #GIRLSQUAD campaign and a collection to empower women to break out of standard looks and be creative with their own expression of beauty. Free from any restrictions, #GIRLSQUAD is all about embracing colour and having fun with different shades and products available – a candy store of colours to pick, mix and remix with!

After the Gauteng launch 3INA has plans for stores and product to be available in the rest of the country as well – all will be revealed soon so stay tuned to WomenStuff for more information on this fabulous brand!

For more information and to be part of the 3INA club, visit the 3INA website or say Hi to 3INA on Facebook.