In an ideal world, girls between the ages of 10 and 14 would still be playing dress up and make believe, but unfortunately, today even the youngest girls are feeling the effects of peer pressure and the pursuit of unattainable standards of beauty. This is even tougher on fuller sized girls who suffer the devastating emotional and psychological effects of bullying and body shaming. With plenty of options available for plus sized adults, there has yet to be anything stylish or sophisticated available for young girls and tweens. BOO! Clothing caters curvy girls and teens offering fun, fabulous fashion that will go a long way to making them feel confident and beautiful in their clothes.

BOO! is not to simply be a fashion brand for fuller sized girls – the home-grown company aims to emphasise a girl’s inner worth and value, that who she is and her individual personality is more important than what’s on the outside. That being said, the clothing range itself doesn’t compromise on style, fun and attitude. The dresses, tops and skirts are flattering and sure to make any little girl feel pretty and confident while wearing them.

The Boo! launch collection offers everything from pretty everyday and special occasion dresses and skirts to tops and leggings in stylish and pretty prints and designs. We can’t get enough of the striking Fuscia pink Summer Nights skirt (R250) and the oh-so-cute Floral Leggings (R200).

In addition to the clothing range, the BOO! team will also be conducting workshops and motivational talks for schools on the topics of weight challenges and bullying with the aim to motivate and inspire girls to know they are already good enough and that what they wear can be a fun extension of their already fabulous personalities.

To shop the range, visit the Boo! website and for more information say Hi to Boo Clothing for Girls on Facebook.

**Win!**

One lucky WomenStuff reader stands the chance to win Boo! clothing and a consultation session with Integrative Health Coach, Donne Potgieter from Beyond the Plate SA, valued at R500!

To enter simply email your name, contact details, and city you live in, to crystal@menstuff.co.za – don’t forget to include the subject line; “Boo Entry” in your email!

Competition closes at 17:00 on Friday 20 October 2017. Please read our competition terms and conditions here.

Want more fashion news? check out our Fashion section for style tips, news on sales, and more great fashion related reads.