If you’re a chocoholic, by now you’ve probably seen the new limited edition Cadbury chocolates in stores – heck you’ve probably bought one or five of the new delicious creations. But, for those who haven’t yet noticed, we feel it is our duty to let you know that Cadbury has launched four brand new limited edition slabs! Inspired by SA’s favourite chocolate bars – namely Cadbury Dairy Milk Astro’s, Cadbury Caramilk P.S.,Cadbury Crunchie, and Cadbury Dairy Milk 5Star – these new chocolate slabs are indeed something to every chocolate lover needs to try.
Said to be discovered by Cadbury’s adorable martians, Cosmo, Cupido, Buzz and Luna, each slab is totally unique and totally delicious. Perhaps the most popular is Cosmo’s Astro’s slab which is popping with galactic colours and is perfect for sharing (or not!). Cupido’s Caramilk P.S. slab is made with crispy rice flakes enrobed in white caramilk chocolate – you’ll fall hopelessly in love with this one! Next up is Buzz’s bold Crunchie slab which is filled with chunks of crunchy honeycomb, and lastly, martian Luna uncovered a chewy caramel and biscuit 5Star-inspired slab.
The launch of the moreish slabs also brings with it four collectable Cadbury Martian figurines and a super exciting augmented reality experience available on your phone! Cadbury invites South Africans to share in the joy of the martians which each have their own individual charm and lively personality. If you pick up any of these four slabs with on-pack promotional visuals until 31 August this year, you’ll find a promotional sticker inside. Collect four stickers and attach them to a pamphlet you’ll find in branded displays in participating stores and you’ll be able to redeem your stickers for a marvellous martian figurine.
The best part is the augmented reality experience that comes with this campaign: bring martians to life by downloading the free app, scanning the wrapper of your slab and watch as they show off their moves – so cool! Kids and adults alike are bound to fall for this awesome new campaign by SA’s favourite chocolate brand. Get your hands on these delicious slabs from retail stores countrywide!
The Cadbury martian figurines are available while stocks last and terms and conditions apply. For more information, check out the Cadbury Joy Vault here.