Purple shampoos are all the rage at the moment and light haired lasses have been haling them as the ultimate yellow eliminator but that doesn’t mean that brunettes can’t make use of the unique shampoos and conditioners as well. That’s right, according to beauty bloggers around the web and hair stylists, purple shampoo can also be used to eliminate the dreaded brass that brunettes with highlights often experience. I decided to put the theory to the test with the Inoar Absolut Speed Blond range.

Inoar’s range aims to help ladies get rid of the yellow and includes the Inoar Absolut Speed Blond Shampoo (R280), Absolut Speed Blond Conditioner (R280) and Absolut Speed Blond Mask (250ml at R350). These products have been hailed as the yellow eliminator and help to hydrate and revitalise the natural hair colour as well as correct hair toning and help to avoid discolouration. Inoar also claims that, unlike a lot of other purple shampoos that dry out your hair, this range provides an intense glow and helps to restore softness. The range is infused with active antioxidants and Argan Oil and has a balanced pH to help you avoid discolouration while also giving the hair an intense shine, flexibility and unbelievable softness.

Inoar Speed Blond

Purple shampoo is great for all hair types — highlights in brunette hair and reds can fade quickly so the best way to tackle the long road to your next salon visit is by investing a good purple shampoo. If you want to extend the lifetime of your colour and fight orange tones in your hair then this is a must-try! Purple shampoo can also add dimension to brown hair and make it more radiant and rich in colour.

After reading about a few beauty bloggers using purple shampoo on their brown hair I decided to try the Inoar Absolut Speed Blond Shampoo and Conditioner on my brown locks. I won’t lie I was a little bit apprehensive at first and wasn’t sure if the shampoo would tint my hair purple or dry it out but after using it for the first time I was pleasantly surprised. During the summer months I love to add a few lighter tones to my hair but after a while these lighter streaks start to look more brassy than sun kissed.

Inoar Speed Blond

Using the Speed Blond range was quite an eye opener for me. Initially I was concerned the range would dry out my hair, but my hair has felt super soft and nourished every time I’ve used it and that is without the addition of the Absolut Blond Mask. After a few weeks of using the range I noticed a definite reduction in orangey brassy tones in my hair. I’m much happier with the colour now and will definitely keep using this range during the summer months. I used the range exclusively for a month and then switched back to my regular shampoo and conditioner with a purple shampoo top-up every third wash, which has helped maintain the results.

If you’re keen to start using purple shampoo on your hair then you will want to follow these tips and tricks:

1. Buy a good quality purple shampoo — the best purple shampoos tend to be very dark, which is why using it for the first time is so damn scary! Look for a purple shampoo that is dark purple, like Inoar’s Absolut Blond, and not transparent.

2. Don’t use the purple shampoo every time you wash your hair — while Inoar’s shampoo doesn’t dry out your hair you are better off using it every third wash, especially if you have curly hair like mine which tends to be dryer than the Sahara.

Inoar Speed Blond

3. Let it soak in — if you really want purple shampoo to work wonders on your hair then you need to let it soak in a little. Set your timer for 5 minutes, shave your legs, exfoliate your bod and relax a little before washing it out. I let both the shampoo and conditioner sit for 5 minutes each.

4. Make sure you condition — I love the Inoar Absolut Blond range because it offers a conditioner as well. I don’t think my results would have been as good if it wasn’t for the conditioner. Purple shampoo is basically a toner for your hair so using a conditioner is key!

For more information on the Inoar Absolut Speed Blond range visit the Inoar South Africa website.

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