Purple shampoos are all the rage at the moment and light haired lasses have been haling them as the ultimate yellow eliminator but that doesn’t mean that brunettes can’t make use of the unique shampoos and conditioners as well! That’s right, according to beauty bloggers around the web and hair stylists purple shampoo can also be used to eliminate the dreaded brass that brunettes with highlights often experience. I decided to put the theory to the test with INOAR’s new Absolut SPEED BLONDE range.

INOAR’s new range aims to help ladies get rid of the yellow and includes the INOAR Absolut SPEED BLONDE Shampoo (R250 ml at R220), INOAR Absolut SPEED BLONDE Conditioner (250ml at R220) and the INOAR Absolut SPEED BLONDE Mask (250ml at R350). These products have been hailed as the yellow eliminator and help to hydrate and revitalize the natural hair colour as well as correct hair toning and help to avoid discoloration. INOAR also claims that, unlike a lot of other purple shampoos that dry out your hair, this range provides an intense glow and helps to restore softness.

Purple shampoo is great for all hair types – highlights in brunette hair and reds can fade quickly so the best way to tackle the long road to your next salon visit is by investing a good purple shampoo. If you want to extend the lifetime of your colour and fight orange tones in your hair then this is a must-try! Purple shampoo can also add dimension to brown hair and make it more radiant and rich in colour.

Inoar Absolut Speed Blond

After reading about a few beauty bloggers using purple shampoo on their brown hair I decided to try the INOAR Absolut SPEED BLONDE Shampoo and Conditioner on my brown locks. I won’t lie I was a little bit apprehensive at first and wasn’t sure if the shampoo would tint my hair purple or dry it out but after using it for the first time I was pleasantly surprised. I don’t highlight my hair very often but I’ve noticed that the highlights I do have tend to go a weird orange or brass colour after a while and until a little while ago I thought I just had to live with it or never highlight my hair again.

Using INOAR’s purple shampoo and conditioner was quite an eye opener for me and after just one wash I noticed a difference in the orangey brassy tones in my hair. Of course, it wasn’t a massive difference but now after 3 washes I can see that the shampoo is making a big difference to my locks. I’m much happier with the colour and while the orange isn’t completely gone just yet I am hoping that the shampoo will continue to work its magic and transform my orange highlights into beautiful ash coloured streaks. After a month of using the shampoo I’m going to switch back to my regular shampoo and conditioner with a purple shampoo top-up every third wash. I also loved that the shampoo didn’t dry out my hair, I was really concerned about that but my hair has felt super soft every time I’ve used it and that is without the addition of the Absolut Blond Mask.

If you’re keen to start using purple shampoo on your hair then you will want to follow these tips and tricks:

1. Buy a good quality purple shampoo – the best purple shampoos tend to be very dark in colour, which is why using it for the first time is so damn scary! Look for a purple shampoo that is dark purple and not transparent like INOAR’s Absolut Blond.

2. Don’t use the purple shampoo every time you wash your hair – while INOAR’s shampoo doesn’t dry out your hair you are better off using it every third wash, especially if you have curly hair like mine which tends to be dryer than the Sahara.

3. Let it soak in – if you really want purple shampoo to work wonders on your hair then you need to let it soak in a little. Set your timer for 5 minutes, shave your legs, exfoliate your bod and relax a little before washing it out. I let both the shampoo and conditioner sit for 5 minutes each.

4. Make sure you condition – I love the INOAR Absolut Blond range because it offers a conditioner as well. I don’t think my results would have been as good if it wasn’t for the conditioner. Purple shampoo is basically a toner for your hair so using a conditioner is key!

For more information on the INOAR Absolut Speed Blond range say Hi to INOAR South Africa on Facebook or visit the INOAR South Africa website.