There’s no doubt, liquid lipsticks are the best thing to happen to the makeup world since the heated eyelash curler. They’re definitely my favourite lip products to use and after discovering the wonder of liquid lipstick I hardly ever reach for my normal lipsticks anymore. Mostly because I prefer my lipstick to last all day (or at least a few hours) but also because I find them far more hydrating than traditional stick lipsticks. If you’re yet to discover the beauty of liquid lipsticks then I suggest you try Elizabeth Arden’s Beautiful Colour Bold Liquid Lipstick – it’s the gold standard of liquid lipsticks and will turn you into a true believer after your very first use.

The thing I love most about the Beautiful Colour Bold Liquid Lipstick is that it gives you the best of both worlds – the creamy, high impact lip colour offers the coverage and intensity of a lipstick with the shine of a gloss which means your lips will stay soft and moisturised for ages after applying. The gloss-lippy hybrid from Elizabeth Arden is also long-lasting and doesn’t bleed or feather (my worst nightmare!) so you can feel confident your look is staying put.

Elizabeth Arden Beautiful Colour Bold Liquid Lipstick

Perhaps the coolest thing about this liquid lipstick is its applicator. The unique flocked tip applicator allows you to pump and release just the right amount of product onto the soft, plush cushion-like tip of the lipstick and applying becomes a luxurious experience. The spongy cushion glides across lips with absolute ease and the shape of the tip ensures you apply colour with precision. The liquid formula has a slight stickiness to it which helps the product to better grip to your lips and stay put. The product ‘dries’ pretty quickly after application which also helps to ensure it won’t smudge easily.

The Elizabeth Arden Beautiful Colour Bold Liquid Lipstick offers intense, highly saturated colour and is available in seven different shades including Fiery Red, Luscious Raspberry, Daring Beige, and Extreme Pink. My favourite of the lot is Passionate Peach which on my fair skin offers a beautiful nude finish. I also love that the product gives you so many options when it comes to creating a unique look –  apply it directly with the wand for a glossy full lip or blot on with your finger for a subtle stain effect. The Fiery Red works particularly well as a stain if you’re not looking for a bold lippy colour.

The Elizabeth Arden Beautiful Colour Bold Liquid Lipsticks are available online from Foschini at R295 – click here to buy now.