Ladies, it’s finally here, the Foschini online store! After much success launching their multitude of other TFG stores on the TFG e-mall, ladies fashion retailer, Foschini has finally joined the party!

To celebrate the launch of the Foschini online store, the brand partnered up with Kenyan photographer, Osborne Macharia, to create a stunning series of portraits in celebration of women in all their super-powerful glory.

The shoot incorporated all clothing, accessories and footwear from Foschini’s bold, powerful winter collection, which is based on statement pieces for the everyday woman. Think powerful prints, statement tees, vibrant colours and funky accessories.

For the campaign, he interpreted the brand’s fundamental essence, ‘All Woman’, bringing to life three female African Superpowers.

The Warrior

The woman of truth, justice and protection.

The Nurturer

Representing love, fertility and nature – the mother of a nation.

The Idol

A woman whose beauty transcends all being.

To shop the new Foschini winter collection and to view Osborne Macharia’s glorious portraits visit the Foschini online store here.

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