Like clockwork, H&M has released one or two fashion designer collaborations a year since 2004. What started as a once-off genius collaboration with Karl Lagerfeld has now become something fashionistas look forward to every few months. Luckily for us, the wait is finally over for 2018 as this year’s collaboration has finally been announced. After the brand’s hugely successful collab with British fashion brand, Erdem, H&M has revealed its latest designer partnership with an iconic Italian brand: the MOSCHINO [tv] H&M collection!
The collection was revealed by publicly broadcasting an Instagram live call between model, Gigi Hadid and MOSCHINO creative director, Jeremy Scott at music festival, Coachella, this weekend. The pair were dressed in the first looks from the MOSCHINO [tv] H&M collection, which resonate vitality and pop energy.
Scott has designed both a women’s and a men’s range for the collection, including a full selection of accessories and some surprises too. There’s no doubt, this will be the ideal fashion collaboration at the moment, fusing pop and street culture, as well as glamour.
The quirky, fun MOSCHINO [tv] H&M collection will be available online and at select H&M stores worldwide and in South Africa from 8 November 2018. Be daring and jazz up your wardrobe with some unexpected graphic pieces – designer fashion on a budget!
For a full interview with Jeremy Scott about the collaboration, visit the H&M website.