As more and more South Africans commit themselves to healthier lifestyles and reducing their alcohol intake the need for delicious non-alcoholic alternatives to our favourite tipple grows. From non-alcoholic gin and tonic mixes to mocktails and more, the option to choose an alcohol-free drink is becoming more abundant in South Africa and now we have one more exciting addition to add to the list, the new Innis & None alcohol-free beer from Scottish craft brewer Innis & Gunn. But this isn’t just your average alcohol-free beer, Innis & None is also the world’s first detoxing beer of its kind.

The new addition to the Innis & Gunn range is a 0.0% ABV pale ale and contains Vitamin C and ginseng, ingredients known to boost the immune system and improve energy levels, as well as guarana which is known to aid weight loss and enhance athletic performance. By drinking this healthier alternative you will not only be doing your liver a favour but you’ll also be putting a lot more back into your body.

Dougal Gunn Sharp, founder and master brewer at Innis & Gunn commented: “The versatility of beer excites me as a brewer. Great beer does not necessarily have to contain alcohol. We approached brewing Innis & None, as we do with any of our beers, using quality ingredients to produce a bold flavoursome taste. Taking the alcohol content down to zero is part of our belief that beer is for everyone, even those who don’t or can’t consume alcohol. I believe this pale ale stands up to the best of them. With the added Vitamin C and ginseng, you’re now also getting a boost to the immune system.”

Innis & None has been brewed using a unique blend of hops including Columbus, Tomahawk, Zeus, Magnum, Hercules and Apollo to create a zesty pale ale with big hop bitterness, resulting in all the flavour of a refreshing pale ale, but without the alcohol. This means that not only will Innis and None drinkers experience all the incomparable health benefits, but still be able to enjoy the rich, signature full-mouthed, big characteristics that Innis and Gunn beers are known for.

Innis & None will be available in 330ml cans across the country in all good quality liquor and craft beers stores.