Ladies, this is not a drill! Thanks to the geniuses at James Bensen designer eyewear South Africans can now buy their prescription glasses online and for a fraction of the price. The first of its kind in Africa, the online store gives South African shoppers the latest global trends in eyewear at unbeatable prices thanks to the company’s vertically integrated business model. Here’s everything you need to know about the brand and getting your hands on a pair of their glasses.

Created with a social conscious and trend-setting mindset, the James Bensen signature frames are also designed in-house using high-quality materials, such as acetate and pure titanium instead of poor quality plastic/metal alternatives. Their lenses are exclusively engineered in Europe and are currently available in single vision prescription, which include anti-reflective, anti-scratch and UV protection coatings at no additional charge. Shoppers can get their hands on a pair for just R995 including single vision lenses. Like we said, it’s pretty unbelievable but it’s not too good to be true we promise!

James Benson

The James Bensen range is available exclusively through their online store and the site even allows shoppers to ‘try’ the glasses on before buying them. Use the Virtual Try-On tool to upload a photograph of your face and then virtually try-on frames to see which frames suit you best. But that’s not all; James Bensen also offers a ‘5-frame for 5 days’ Home Try-On program (with free shipping both ways) which allows you to choose five of your favourite frames to try on at home over a 5 day period.

Buy shopping with James Bensen you are also doing a little bit for your community – for every pair of prescription glasses sold, James Bensen will donate a complimentary pair of glasses to someone in need!

Check out the full range on the James Bensen website now.