MRP has launched a brand new denim collection and there’s one for every type of girl! The new range was launched at an awesome event held in Johannesburg CBD recently and MRP invited the who’s who of the social and online media world to celebrate the new denim line and campaign from Mr Price. WomenStuff was there to check out the new range and take advantage of the incredible pop-up shop on Juta Street Joburg. Keep reading to find out more about the new range.

MRP whisked media and Instagramers off to the secret party location in Juta Street where they had set up a street party like no other. The crowd was entertained by local musos Beatenberg while they munched on craft burgers from The Counter, waffles and ice-cream from Rather Tart and Paul’s Homemade Ice-cream and tacos from Baha Taco (some of Joburg’s top food market vendors). Of course, there crowd also loved the pop-up shop which offered the new MRP denim range as well as the opportunity to customise it with all sorts of iron-ons and badges.

But enough about the party, lets talk about the jeans! The new denim line includes a variety of styles and cuts, such as high-waisted, boyfriend jeans, skinny leg, ankle grazer and so much more. The WomenStuff team absolutely loved the skinny jeans and the ankle grazers which had  serious edge to them. The new styles can be seen in the header image above but you should probably head to your nearest MRP store or to the MRP online store to check out the full collection.

But wait, there’s more! MRP has also extended the new campaign to the public so everyone can join in on the fun. They’re giving away a once in a lifetime trip worth R150 000 to connect with a friend, anywhere in the world and all you need to do is get involved in the new denim campaign. To enter simply submit images or videos with the #mrpdenim hashtag, showing how denim inspires your life or style, and see your original work featured in a gallery on, as well on MRP’s social media platforms. Head to MRP’s Facebook page for more details.