There’s nothing more satisfying than buying a beautifully crafted, locally made item and now, just in time for the season of giving, a new online store is making it that much easier to support local craftsman. Boasting a huge array of art, decor, beauty and lifestyle products, all made in Africa, Jimnojean, makes it convenient and easy to shop for gifts this festive season.

Founded by Keagan Carlin, Jimnojean’s mission is to deliver a high-quality African shopping experience for its users. Beautifully curated and with a fresh, clean aesthetic, the online store not only aims to offer South African shoppers a gateway to African crafts but also to create awareness around building a more sustainable future by using ethical, environmentally-friendly practices in its processes.


With 99 percent of products on the site being sourced and produced in Africa, the site focuses on quality over quantity and offers unique goods not currently found in the mainstream market. Jimnojean offers a platform to showcase many brands that have never before been available to consumers via an online retail store, creating a truly distinctive offering.


Carlin’s focus is on making the brand as earth-friendly as possible in all aspects including packaging and delivery. The store has tried to ensure that packaging is environmentally-recyclable and if not, that it may be reused in a functional way. In terms of product delivery, Jimnojean makes a conscious effort to use less plastic and have therefore selected a courier company for all deliveries in the Johannesburg area that doesn’t use plastic in their delivery packaging.


Whether you’re looking to treat yourself with a new handbag or want to pamper a loved one with beautiful bath and body products this festive season, Jimnojean offers something for everyone on your shopping list.

Shop the Jimnojean collection here!

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