There are very few certainties in life but one thing you can count on is that your kids will spill stuff on their clothes and ultimately ruin every nice thing you buy them. But, what if you could still invest in fabulous clothing for your little ones without having to worry about them ruining it in the first few hours of wearing it? That’s every parent’s dream right? Well, it’s not so much a dream any more thanks to two clever dads who decided to make parenting just a little bit easier with stain resistant clothing for kids! Here’s the skinny on Parental Instinct, every parent’s new best friend.

The online kids’ clothing store is a wildly innovative new children’s clothing brand with a twist. Parental Instinct combines classic styles with advances in clothing technology to create a line of children’s wear that is not only fun, comfortable and looks good, but is intelligent too – they practically clean themselves. Almost. The brand is the brainchild of two sport, style and design-loving Dads: Paddy Muldoon and Chris Baff. After years designing, producing and marketing innovations in sportswear, they realised that these same innovations could make a real difference off the sports field too: at home. And so, this ingenious range of children’s wear was born. all the fabrics have been treated with duo-action stain release and stain resistant nanotechnology. This means that the fabrics are ‘intelligent’ and actually resist spills – they simply bead off the garment like it’s water resistant.

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While the clothes are absolutely stunning the real magic is in the fabric. All the fabrics have been treated with duo-action stain release and stain resistant nanotechnology. This means that the fabrics are ‘intelligent’ and actually resist spills – they simply bead off the garment like it’s water resistant! With the stain resistant nanotechnology there really is no point crying over spilt milk … or juice or tomato sauce … and kids can play in the mud to their heart’s content. But best of all, the ‘nano-magic’ makes child-play out of wiping off any spillages so you don’t need to constantly change outfits when at home or out and about. Which is great news for moms who loathe having to cart around multiple changes of clothing for their kids.  As for tougher stains, the stain release nanotechnology ensures that the ‘nano-magic’ will help those more stubborn stains come out in the wash, making sure that nothing is left behind and the clothes are left looking as good as new.

The online store offers a wide range of items available in a variety of designs, colours and sizes (up to 4 years) including the Odinn Polo (a golfer-slash-babby-grow for smart babies – R279.99), the Emily Dress (a classicly styled tennis dress – R299.99), the Short-Sleeve Vest (the Swiss Army knife of baby clothing –  R459.99 per 3 pack), the Shorty Babygrow (an easy-to-wear 1-piece babygrow – R499.99 per 3 pack), The Babygrow (the essential onesie – R499.99 for a 3 pack), and the Leggings (super comfortable, stretchy pants – R399.99 for a 3 pack).

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But wait, there’s more! The new range also sees the introduction of the innovative Snap Snaps, a colour-coded snap system with three coloured snaps (press studs), to ensure that you line up those snaps quickly and correctly the first – and only – time, and before your little one rolls off the change mat. Seriously, are these dads heaven sent or what?

The South African online store is now live and even offers free shipping on orders over R600. Click here to visit the store now.