Puma Launches Fashion Forward Defy Trainers Inspired by Selena Gomez

High energy meets high fashion and individuality.


Puma Defy Selena Gomez

Function and fashion come together for PUMA’s newest women’s training shoe silhouette, DEFY! Inspired by the brand’s celeb global ambassador, Selena Gomez, this revolutionary training shoe is all about fusing the latest fashion trends and fitness performance to bring Selena fans a shoe they can wear from the gym to the dance floor.

The muse behind DEFY, Selena Gomez is known for defying the norm, opposing conventions and pushing the envelope and the new trainer is no different. The shoe embraces the latest chunky shoe fashion trends while simultaneously defying fitness footwear norms by sporting a platform sole. Designed to support side-to-side movement, the sole features Puma’s PROFOAM – an instant energy return foam that provides lightweight, functional cushioning for the foot during your workout.

puma defy selena gomez 1

But the fashion features don’t stop there – the DEFY also features a knitted upper for a sleek, lightweight fit that’s super on-trend and easy on the eye. The shoe has an 80s retro feel to it that will take you from sweating it out at the gym to looking oh-so-fly for drinks with friends or even a night spent breaking it down on the dance floor.

PUMA DEFY will be available from 31 May 2018 at PUMA, Sportscene, The Cross Trainer and Side Step stores at a recommended retail price of R1 699. 

Want more fashion news? Check out our Fashion section for style tips, news on sales, and more great fashion related reads.

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