While elite athletes have the luxury of having shoes customised just for them, us regular plebs are just trying to find a shoe that is mildly comfortable for regular runs, gym sessions, and more. But all that’s about to change thanks to PUMA NETFIT, a unique customisable lacing system that offers infinite performance and style options in one shoe. Yes, the time has come for regular old folk like you and I, to feel like the shoes we train in were made just for us. Whether you need more heels support or have a wide or narrow foot, NETFIT will ensure your PUMAS fit like a glove.

The new NETFIT Technology enhances fit and support by combining a high grade engineered net with form-fitting base materials. With netted mesh, you will now have complete control and versatility over how your shoes lace up. No matter the style, needs, or shape, customise your shoe the way you see fit. The options are limitless, bringing customisation to another level and giving everyone the chance to be as creative as they possibly can.

From the road, to the gym, to the street, NETFIT Technology will be featured on several sports and performance shoes in the PUMA range, giving you the chance to totally customise your fit and style. PUMA is starting things off with 5 different lacing options to guide you when working out, but the possibilities to lace are endless. The 5 lacing systems include Standard lacing (for those who need minimal support), Stability lacing (for those who need additional medial support), Wide Foot lacing (for those with wider feet that need extra room), Narrow Foot lacing (for those with narrow feet), and Heel Support lacing (for those who prefer a tighter fit around the heel).

Puma NETFIT

PUMA’s top athletes, including the fastest man in the world, Usain Bolt, will be wearing shoes featuring NETFIT Technology to train for the World Championships in London 2017. “I do a lot of training – sometimes a bit too much – and it’s always different. Sometimes I’m doing power work, and then sometimes it’s speed and agility work, so it’s important to have a shoe that’s flexible enough to do the right exercise,” says Bolt. “The best thing about the NETFIT Technology is that it is customisable and I can lace them any way I want; not only to get the best fit, but it gives me the opportunity to be creative with it. Sometimes you wish you could just design shoes purely tailored to your own feet and now you can. Plus, they look great, and that’s always the most important thing, right?”

In addition to allowing athletes at every level and across a range of sports to create their own, perfectly customised fit, NETFIT also gives you the opportunity for creativity – anyone can use laces of different colours, widths, lengths and styles to create a personal expression for each individual taste. With NETFIT, PUMA is bringing fashion and style to the world of Sports.

But it’s not just for runners and gym bunnies. If you play football then you’ll be thrilled to hear that NETFIT Technology will also be available on a range of PUMA Football products giving players endless scope to customise their game. And, for those who believe that style starts at their feet, NETFIT will also launch on key lifestyle silhouettes such as the Tsugi.

Want to know more? Find out everything you need to know about PUMA NETFIT here. PUMA NETFIT Technology will officially be launched in May 2017 and will be available starting now with the Speed IGNITE NETFIT (currently in-store); men’s and women’s IGNITE NETFIT, Tsugi NETFIT, IGNITE Limitless NETFIT (15 July) and 365 evoKNIT NETFIT (August).