Jeans that give you a Kim K butt without having to do lunges – sounds too good to be true right? Well, we’re not fibbing because we’ve tried and tested the Freddy Jeans collection and we can vouch that they really do lift and tuck your butt, stomach and thighs in order to allow you put your best assets on centre stage. Say hello to a more rounded, shaped booty with Freddy Jeans and the the Freddy WR.UP collection!

Italian brand Freddy encompasses everything that is fabulous about Italian fashion and now they have brought us an incredibly innovative new product specially designed for ladies who want a little more lift and tuck in their jeans, shorts and active gear. If you’re thinking that the brand name sounds super foreign it’s probably because Freddy is relatively new to South Africa but it won’t be long before the brand name is on everyone’s lips.

Their patented WR.UP technology has allowed them to design a unique range of shorts, jeans, and workout pants that are unlike anything you have ever worn before. Thanks to some strategic seams and tailoring the WR.UP technology supports and reshapes your hips, thigh and bum area enhancing them in a totally natural looking way. You won’t find any of those weird lumps and bumps you get from your grandma’s shape wear but instead you’ll have a shapely booty that will have you turning heads wherever you go.

The Freddy WR.UP is made from super stretch denim and are most easily described as a mixture between jeans, leggings and jeggings. They’v got stretch for days and are also super comfortable; which means you will have the perfect fit every time. That means; no muffin tops, no slouchy bum area and no back-gap! The collection offers customers a range of jeans in skinny, straight cut, flare, ankle length and corsaire styles in various colours and designs. What’s more the WR.UP technology isn’t just available in the jeans range but has also been carried through to the active wear and shorts!

I got the chance to test out a pair of Freddy WR. UP 1LJ1E jeans (full length skinny jeans in dark blue denim – R1999.95) and was blown away by the fit and comfort of the jeans. The jeans are so incredibly comfy and they make your bum, hips and thighs look amazing! I have never worn anything that lift, tucks and shapes your bum and thighs like my Freddy’s.

Freddy is available online through the Freddy South Africa website, at Stuttafords stores nationwide and at the standalone store at Bryanston Shopping Centre in Bryanston, Johannesburg.

Say Hi to Freddy South Africa on Facebook or visit the Freddy South Africa website to shop the collection now.