What do you do with the clothes you no longer wear? That beloved T-shirt with an unmoveable stain on it, those ripped jeans that are a little too ripped to pass for socially acceptable, those torn stockings – we’ve all got them lurking in our cupboard. But before you throw them away or hoard them for eternity why not give them a new lease on life and do a little bit of good for the planet while you’re at it? H&M is inviting customers to bring any unwanted garments and textiles, from any brand and in any condition, to any H&M store, all year around to be recycled and as a reward for your efforts, you’ll get 15% off your next H&M purchase. Here’s how to recycle your unwanted clothes at H&M and reap the rewards.

H&M first launched its worldwide Garment Collecting Initiative in 2013 and has since then collected over 40,000 tonnes of clothing. The goal is to increase the number of garments collected, every year so that they reach a total collected volume of 25,000 tonnes per year by 2020. This unique recycling programme ensures that fewer garments go to landfill by turning them into something new and thus keeping the thread in the loop for as long as possible.

According to H&M, closing the loop is a central commitment of H&M’s work towards a sustainable fashion future. The aim is to create a closed loop for textiles, so that unwanted clothes can be reused and recycled to create fresh textile fibres for new products, saving natural resources in the process.

To get involved all you need to is dig into your wardrobe and pull out all the things you no longer wear – no matter if it’s an over-sized T-shirt or an unrecognisable piece of fabric your dog chewed to bits. In return, for every grocery size bag of unwanted items brought to their stores, H&M will offer customers a 15% discount voucher to spend on their next H&M item of choice. It’s a win-win really!

And, if you’re worried about what H&M gets out of all of this then you’ll be pleased to know that H&M does not profit from the returned garments but rather, the revenues from items collected and sold to I:Collect (their recycling partner) are donated to UNICEF South Africa’s Early Childhood Development programme and invested in recycling innovation.

Want to know more? Click here for more information on recycling your clothes at H&M and watch this video to see what happens to your fabrics once they’re handed in at H&M.