South Africa’s much-loved dry cider has just expanded its repertoire with a brand new rum flavour, Savanna Blackbeard! A daring new variant to add to their growing portfolio of premium ciders, this is definitely a drink for those with a taste for the unusual. Available nationwide, the Blackbeard cider is a special release designed for cider drinkers with a sense of adventure.
With the brand spinning a fun new fable about a pirate crew (‘yo ho ho and a bottle of rum’) who stumble across this golden, magical elixir and have to keep the recipe safe so it can never be replicated, the #OnlyForTheChosen campaign shows us yet again how lighthearted and dry the Savanna brand’s sense of humour is.
Rum may sound like an odd addition to an apple cider, but it works in this sweet infusion that includes notes of raisins, spices and fermented honey that leaves a smooth, refreshing finish. This new addition to the Savanna range offers consumers a bold new taste sensation. The cider stays true to the original base but offers an unexpected twist, for those who wanted an extra flavour punch.
Savanna Blackbeard is available as a special release for R79.99 for a 6-pack at leading retailers.