2018 is now officially in full swing, which means back it’s back to work and back to real life. You’ll no doubt be needing some coffee to keep you going as your body readjusts to normal working hours and luckily for us, Starbucks South Africa has recently launched the popular Starbucks VIA Ready Brew at all South African stores. This new addition joins the Starbucks coffee at home range that already includes whole bean coffee and Starbucks Espresso Capsules.
Starbucks VIA is a 100 percent natural roasted arabica coffee in an instant form but this isn’t any ordinary instant coffee. This version from Starbucks is said to be rich and full-bodied, just like a fresh-brewed cup of Starbucks coffee. If you’re concerned about the coffee’s freshness then you’ll be excited to hear that this new innovation from Starbucks is made with a U.S. patent-pending microgrind technology to preserve the coffee’s taste, quality and freshness.
VIA can be made by adding hot (or cold) water, which brews the coffee in an instant. With this new offering, Starbucks aims to provide an instant coffee that tastes as good as its fresh filter coffee and is targeted at coffee lovers who want convenience but find conventional instant coffee falls short of their expectations.
Starbucks VIA Ready Brew is pre-portioned into single-serve packets and is packaged in boxes of 12. It is available at all Starbucks stores at R75 for a 12 pack.
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