If you’re a huge fan of international brand, Ted Baker then get excited because they have just opened their first store in South Africa! Having launched as a shirt specialist in Glasgow, Ted Baker quickly became the place to buy some of the very best contemporary men’s shirts around. Today, Ted Baker offers a wide range of clothing and accessories for both men and women and is one of the fastest-growing lifestyle brands in the UK. Here’s the low-down on the new Ted Baker store in Joburg!
The new store at Sandton City offers shoppers a whopping 1960 square foot retail space and opens its doors with Ted’s SS16 menswear, womenswear and accessory collections. The great thing about Ted Baker stores is that every store design is bespoke and no two are the same. For this project, inspiration has been taken from Johannesburg’s famous Shakespeare garden with all sorts of greenery coming together to create a serene retail setting.
And, with Ted also being an avid gardener himself, he wanted to bring his horticultural talent and a little Elizabethan grandeur found in England, to South Africa. An ornate Elizabethan wooden framed store front and antique oak floor with a black and white chequered in-lay, welcomes customers to the new space. Plants and hanging greenery trail down behind the glazed shop front and an ornate gilded ceiling feature is reminiscent of a British stately home.
Conservatory style panelled walls with lush green plants behind the arches act as a hiding place for famous Shakespearean symbols and artefacts. The skull from ‘Hamlet’ and the scales from ‘The Merchant of Venice’ are just a few of the treasures that can be found. Sumptuous, heavy velvet fabrics and drapes fall from the ceiling, softening the interior. Neon quotes on the wall mark the menswear and womenswear shopping areas; “The soul of the man is his clothes” and, “And though she be but little, she is fierce” – A Midsummer Night’s Dream.
The cash desk is wrapped with ripped and worn posters, adorned with Ted’s take on Shakespearean plays; moss growing between the cracks appears that it has been weathered and in place for years. Oversized Elizabethan style ruffs act as lighting features throughout the store, whilst tapestries, play books and quills with ink dress the space.
All-in-all this one beautiful space to shop up a storm and add a little bit of Ted Baker magic to your wardrobe! Visit the new store at Sandton City now.
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