Great news for Apple gadget lovers, there’s a new gadget accessory store in town and it’s too awesome for words! Precious online store is proudly local and offers South African ladies a great place to shop for all their gadget cover needs. If you own an iPhone or an iPad then listen up because you are going to want one of these.

The new online store opened its ‘doors’ in December this year and has caused quite a stir with its range of uniquely South African inspired covers with a bit of a 50s pin-up flair added in. The covers in the Precious collection are fun, colourful and vibrant and are all centered around the brand’s adorable and fun-loving character, Precious.

For now shoppers can look for Precious on a range of absolutely awesome Apple accessories for iPhones and iPads. But there is hope for those non-Apple users who want a little Precious in their lives as the range will soon be expanded to include trendy-shirts, fabulous flip-flops and beyond beautiful bags.

Shoppers can find the Precious products at Motherland Coffee Co. in Rosebank or Dunkeld & Three Mary’s Cafe at 44 Stanley Johannesburg or shop online at the Precious online store. You can also say Hi to Precious on Facebook to keep up with news on new items in the collection.