American denim giant, Tommy Hilfiger celebrated the opening of its first denim store in South Africa this past week! Located in the Sandton City, Johannesburg, this new store is the brain-child of Stuttafords, exclusive distributor partner of Tommy Hilfiger for Hilfiger Denim in South Africa. If you’re obsessed with Tommy Hilfiger then this new spot will be your go-to destination when shopping for jeans, casual wear and more this summer.
As you probably already know, Tommy Hilfiger’s focus is on designing and marketing high-quality men’s tailored clothing and sportswear, women’s apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. The South African store will aim to make a little bit more of the brand’s wide range available to South African fans who love their clean lines and preppy style.
This summer, the Sandton City store will showcase the latest Hilfiger Denim collections for men and women, along with accessories. We love the little denim jackets, pretty summer dresses, comfy T-shirts, and oh-so-chic range of boots, handbags and other accessories available in store!
The store itself is super chic and has been designed to reflect the mix of classic and modern influences that epitomize Hilfiger Denim’s “preppy with a twist” heritage. American antiques, vintage fixtures and industrial accents throughout the space reflect the brand’s cool, rock-and-roll, all-American spirit.