Ladies, it’s a great time to be alive! Never before have we had such incredible innovation in all industries every day seemingly small problems are being solved oh-so-clever people. We all know that nude underwear is a farce and while many brands are trying their best to step it up and offer nude garments in a wider range of shades, one company had decided to make it personal. TruNude, a truly inspiring new lingerie brand is helping ladies find their perfect nude match with some clever technology and a forward thinking attitude. Here’s the skinny on this fabulous brand and how you can get your hands on a pair to match your skin tone.

TruNude claims it can match bras and panties perfectly to your specific skin tone using its own patented color-matching technology and we must admit it sounds like pure genius. To find your perfect nude match simply download the TruNude app onto your smartphone, take a selfie of your skin to generate a personal colour code, and then enter this code (along with your measurements) in the app. If you’re not into taking selfies then you can also browse through a selection of colour swatches that contains the most popular colour matches from TruNude’s prototyping process.

TruNude

The company got its start on Kickstarter and their campaign and at the time of publishing boasted 163 backers with a whopping $19, 240 pledged of their $20,000 goal! There are just 4 days to go before the campaign ends so you should act now if you want to get your hands on your perfect nude underwear at the special Kickstarter price. The brand’s T-Shirt bra, which runs from a size AA-M, will set you back $99 while the bralette will set you back just $50. Both bras have a 300-day money back guarantee. And, if you’re worried about getting it to South Africa quickly, safely and affordably, then check out PostBox Courier – they offer affordable rates for bringing all sorts of goods into South Africa with no fuss.

For more information on TruNude visit their website here or to back the project and buy your own custom nude bra visit the TruNude Kickstarter page here