In a heartfelt attempt to raise awareness around World Elephant Day which took place on 12 August, Amarula in partnership with WildlifeDirect, launched their “Don’t Let Them Disappear” campaign in various markets across the globe. The campaign included a limited edition Amarula bottle, which featured the elephant as an environmental custodian as well as the various other plants and animals that rely on the elephant as a keystone species.

If elephants were to disappear off the face of the earth, the ecosystem would change dramatically or cease to exist altogether. This might be a reality at the rate that things are going – around 96 African elephants are poached for their ivory every day, that’s one elephant every 15 minutes!

Global Brand Development Manager at Amarula, Saramien Dekker says, “We believe that collectively we can make a difference and that the biggest barrier is the lack of education and awareness around how important elephants are as a keystone species. We need the public to become aware of our future without elephants and understand that only if elephants thrive, so do we.”

These unique bottles were available in stores during the month of August to help spread the message on social media, using the hashtags #DontLetThemDisappear and #WorldElephantDay.

For more information about Amarula and the “Don’t Let Them Disappear Campaign,” visit the Amarula website or the WildlifeDirect website.


One lucky WomenStuff reader stands the chance to win the Amarula limited edition hamper valued at R500! To enter, simply email your name and contact details to — don’t forget to include the subject line; “Amarula Entry” in your email. For extra entries don’t forget to share and comment on the competition post on our Facebook or Twitter pages, using the hashtag #DontLetThemDisappear and #WorldElephantDay.

1. Entrants must be over 18 years of age. Entrants expressly declare that they are duly authorized to participate in the competition.
2. Regrettably, only South African residents are eligible for prizes, and delivery of prizes will only be within South Africa.
3. No cash alternatives will be available.
4. The closing date for this competition is 17:00 on Wednesday 12 September. Entries received after the closing date will not be considered.

Please read our full competition terms and conditions here.