This is not a drill – wine popsicles are officially a thing and they’re arriving in SA stores just in time for summer! Yes, just when you thought the wine industry in South Africa couldn’t possibly do much more to wow us, the clever sausages over at JML Consulting have teamed up with Pierre Jourdan at Haute Cabrière to bring us South Africa’s very first wine popsicles. While freezers and fine wine don’t often go hand-in-hand, that is all about to change with this exciting new range of wine-based frozen popsicles, PJ Pops.
Alcohol-based popsicles have already proven a runaway success in major overseas markets (obviously!), and now this fabulous products is finally available in South Africa. The deliciously devilish PJ Pops will launch in SA on 1 September 2016, with two ‘varietals’ made from the Pierre Jourdan Brut, a Cap Classique, and Pierre Jourdan Tranquille, a still wine made from a blend of Pinot Noir and Chardonnay. Both wines are from acclaimed Franschhoek cellar Haute Cabrière.
When producing the Popsicles the wines are slightly sweetened with natural fructose to ensure a more decadent dessert experience, yet all the acidity and complexity of the elegant Brut, and the gentle blush and beguiling bouquet of the Pinot Noir-driven Tranquille, remain.
The great thing about this super cool product is that it can be enjoyed at any time of the day and for any occasion. The PJ Pops are not only ideal additions to a braai or picnic, but are also as a refreshing treat at the end of a long day. Bring them out as an after dinner treat at your next dinner party or even as a palate cleanser in-between courses. According to the creators, an enormous effort and investment has gone into the popsicle production process, with a state-of-the-art factory line flash-freezing the popsicles in minutes to ensure the delicate sorbet texture.
The new PJ Pops also boast some rather stylish packaging, mirroring the elegance of the wines: dark-green for the Brut, a rosy blush for the Tranquille, all presented in a sophisticated, fully-recyclable popsicle tube with a 100% aluminium foil top-seal that allows for fuss-free enjoyment anywhere, anytime. The sophisticated packaging also makes these icy treats the perfect addition to a fancy-pants occasion like a wedding, anniversary celebration, 21st birthday party, or 50th birthday celebration.
But what about the price? The great news is PJ Pops won’t cost you an arm and a leg, in fact they’re very competitively priced at a Recommended Retail Price of R25.00 per PJ Pop. The PJ Pops will launch exclusively in select Pick n Pay Liquor and Grocery outlets in Gauteng and the Western Cape on 1 September but following the launch the pops will also be available at selected upmarket bars, hotels, restaurants and late-night venues in both Gauteng and Cape Town. You will also be able to find them at select wine festivals and lifestyle events around the country.