Beauty fans rejoice, there’s a new online makeup store in town and they’re bringing your favourite international brands right to your door! The brainchild of professionally trained makeup artist, Andrea Herman, EyeSeeHue offers the makeup obsessed brands that are hard to come by in South Africa. At launch, Eyeseehuemakeup.com has an exciting selection of imported brands (with plans to expand the range in the coming months) that will satisfy even the pickiest of beauty shoppers. From Lipstick Queen to Too Faced and Sephora, product devotees finally have a place to buy beauty treasures otherwise only found on their overseas travels!

To shop for their beauty favourites customers need only visit the online store, add their favourite products to their basket, and then wait for them to arrive at their door with no stress about expensive import duties or products getting lost or damaged at the post office. The store offers everything from makeup to skincare so there’s bound to be something exciting for you to discover when browsing their selection.

One brand close to Andrea’s heart is much-loved Brit import, EyeKo. “The brand is incredible!”, says Andrea who encourages clients to try out the range of award winning and innovative eye makeup. Think liners, mascaras and even the perfect mascara-removing wipes. Established in 1999, the brand has a cult celebrity following and is known for re-inventing mascara with its iconic zero-waste squeeze tubes. We can’t wait to get our hands on the oh-so-fabulous EyeKo Sport Waterproof Mascara at just R350!

Lipstick Queen

Another major coup for Eyeseehuemakeup.com, is the must-have lipstick label, Lipstick Queen. The brand, created by Australian Poppy King, is all about the transformative powers of lip colour. Classic shades are as important to Lipstick Queen as is the allure of enhancing your natural lip shade. Eyeseehuemakeup.com is incredibly proud to not only be selling the brand’s Velvet Rope in Brat Pack (a sensual red) but the brilliant Frog Prince range. But this isn’t your typical lipstick – it’s got a touch of magic too! An emerald green lipstick transforms into a rosebud hue upon contact with your lips. The green reacts with the warmth of your lips and no two pouts will look the same as it adapts according to your pH and natural colouring, making it a flattering colour on anyone who wears it!

And, of course, there’s global beauty powerhouse Sephora. This is probably the most recognisable name amongst beauty retailers, and now a selection of their own-label products are ready and waiting on Eyeseehuemakeup.com. Apart from a range of sublime facial masks (for various skin concerns) as well as an eye mask, the exciting news is Sephora’s collection of lip balms. Four Kiss Me Balms are available on the site as well! Customers can choose from pretty shades such as Candy Apple, Cotton Candy, Peach Melba and Bubblegum.

Last but certainly not least, is the cult classic, Too Faced makeup. One of Andrea’s most loved mascaras is Better Than Sex Mascara – and she’s also brought in a vibrant collection of eye shadow palettes. We love the Too Faced Totally Cute Palette at R550! A trendsetting range, Too Faced is fun, flirtatious and effervescent – perfect for women who love to wear feminine makeup looks that make a statement.

For more information and to shop the range visit the EyeSeeHue website