Great news for the hard-pressed restaurant industry struggling under Covid-19 regulations, Australian food ordering platform, Mr Yum has launched in South Africa, offering a lower-cost alternative to UberEats and MrD. The web-based platform enables easy ordering and payment with venues charged only 4,9% compared to the up to 30% commissions of other delivery platforms.
The hospitality industry is hurting with businesses shutting down, while others are having to flip their business models to survive. There was some relief in May when venues were permitted to offer delivery services. However, the commissions and fees charged by app delivery platforms has made these options unfeasible for many outlets.
What makes Mr Yum different?
The main difference between Mr Yum and other services currently operating in South Africa is that Mr Yum is not a delivery service. The online ordering platform enables restaurants to cut out the middleman and run their own deliveries while allowing for easy online ordering and payment. There’s no app to download. Mr Yum is 100% web-based, offering customers the choice of delivery to their door or pick up at the venue, as well as contactless menus and payments when dining at a restaurant.
Mr Yum SA charges venues only 4,9% per order which includes VAT, all payment/merchant fees, all SMS fees. Sign-up is free and venues get unlimited support at no cost. There is no lock-in contract and no upfront costs. Venues, apply through Mr Yum SA’s website sa.mryum.com.
Mr Yum also offers powerful visual menus with photos of each dish; up to five language translations; ingredient definitions for those more exotic dishes; dietary filters (veg, vegan, GF); always up to date menus, and an easy to share online link.
An Aussie import with South African solutions:
The Australian start-up, which launched two years ago, now supports over 1,000 restaurants in Australia. The South African Mr Yum team hopes to offer a similar financial relief to the restaurant industry here in South Africa as well.
“By using Mr Yum, customers are taking less money away from local restaurants so venues make more money,” says COO Gary Harrod, part of a team of South African founders who have partnered with Mr Yum. “It’s cheaper for the user too. Margins were thin before the crisis. Our infrastructure will enable a sustainable business model. The price is long-term and is not a Covid-19 special.”
Venues share their Mr Yum link on their website, Instagram and Facebook pages and it will even pop up when customers search for their favourite spots on Google. Customers wanting to #SupportLocal, simply click on that restaurant’s Mr Yum link which will take them to the menu. They order, pay, then receive a text confirmation and a tax invoice.
“Our platform empowers restaurants to take back ownership of their customer relationship,” said Harrod. “We provide the infrastructure they need to remain operational, make and serve delicious food and as a result, employ their staff in these tough times. Venues deliver their delicious food, we provide the tech infrastructure.”
The service is currently running in Cape Town with plans to launch in Johannesburg, Pretoria, and Durban soon. For info visit sa.mryum.com.