There’s no denying that plastic pollution is one of the most challenging environmental issue facing the planet today. As a result, consumers are looking to brands and retailers for more sustainable, eco-friendly products that will lessen their impact on the environment. If you feel like your sneaker habit is becoming a bit of a problem you can rest easy knowing that even sportswear and fashion brands are developing alternatives for consumers who want peace of mind that their personal style isn’t having a bad effect on the planet. Puma is the latest brand to launch a sustainable sportswear collection, teaming up with plastic recycling company, First Mile to offer active types a more sustainable alternative to their running shoes and gym gear.
The collaboration with First Mile is a significant one for Puma. The recycler works with low-income communities to collect plastic bottles to produce recycled polyester, helping create jobs while conserving the environment in the process. Using plastic bottles which would have otherwise continued to pollute streets, canals and landfills, First Mile’s projects go a long way to lessen the damaging effects of plastic on the environment. In 2018 alone, First Mile’s projects produced more than 300 tons of recycled yarn and helped over 4000 people in communities in Haiti, Honduras and Taiwan.
Featuring a range of footwear and apparel with utility pockets and outdoor features, The Puma X First Mile collaboration will appeal to active types who love spending time outdoors. The collection is a step towards conserving the environment by using plastic waste in a functional way, whilst positively impacting lives of people in need.
But it doesn’t end there — Puma is working towards making the whole brand more sustainable by addressing environmental and social issues within its supply chain. It has set out multiple targets for its 10FOR20 campaign and recently announced that it had met its 2020 goal for the use of sustainable cotton two years ahead of schedule.
The Puma X First Mile collection will be dropping in Q1 and Q2 of 2020.