Hey Dude Opens Two Retail Stores in South Africa
The first dedicated Hey Dude stores have opened in South Africa, offering a wealth of footwear and fashion options from the brand in new physical locations.
Situated in Canal Walk shopping centre in Cape Town, and Ballito Junction in KZN, the stores provide an in-person experience for customers to go and try on various Hey Dude shoe and clothing options.
Born of Italian heritage in the summer of 2008 Hey Dude is a footwear brand that was established to provide consumers with a lightweight, comfortable, and stylish shoe alternative, which, when paired with their signature ‘Flex & Fold’ technology, a lightweight sole, and soft fabric, mimics the illustrious feeling of walking barefoot and in comfort. Ready for any adventure, go-to moment or riveting exploration.
Following its remarkable success in the US market, the Hey Dude store sees the brand getting some physical visibility in the South African market.
Hey Dude is distributed by Ares Holdings, who were founded in 2015 and is the official distributor of other global brands such as Under Armour, Crocs, Birkenstock, 2XU, and Vans.
“South Africa is a market with a rich tapestry of cultures and an adventurous spirit, making it an ideal fit for the Hey Dude brand. We are thrilled to open the first Hey Dude store in Canal Walk and commit to bringing not only comfort but style and innovation to this vibrant community,” says Mark Copson, Project Manager at Hestia Brands.
The Canal Walk and Ballito Junction stores feature a selection of hero products most notably from the popular Wendy and Wally collection. These are the styles that made Hey Dude famous and exemplify the brand’s drive to create footwear that seamlessly blends fashion and functionality. The Wendy & Wally caters to a wide range of activities, from casual strolls to more active pursuits, providing an ideal choice for South Africans seeking versatile and comfortable footwear.