Logitech and ASBIS Africa Event – A New Sense of Mastery
Logitech and ASBIS Africa held an event celebrating its partnership with ASBIS Africa, a trusted leading Electronics Distributor in South Africa, alongside the launch of the brand-new Logitech MX Master 4 wireless mouse with haptic feedback.
The event, situated at the prestigious 4-star venue – Focus Rooms, which brought together Logitech and ASBIS Africa representatives as well as media and content creators, explored the brand’s partnership with ASBIS Africa, the authorised distributor and importer for Logitech consumer portfolio in South Africa. Covering the individual needs of consumers from their desired keyboards, mouse, headsets and webcams all the way from work to play. ASBIS Africa took the opportunity to highlight the strength of its relationship with Logitech and ensure the wider, more timely availability of its catalogue in the country.
Christelle Becker, Logitech’s Head of ZASA – South and Southern Africa, was quoted as saying:
“We are truly grateful to all our valued partners, media representatives, and distributors who joined us at our recent event. Your unwavering support and contributions have been pivotal in helping us achieve new levels of success. Together, we have forged a path toward excellence, and we recognize that this milestone would not have been possible without your dedication and collaboration. We look forward to continuing this journey with you as we reach even greater heights in the future.”
The MX Master 4 wireless mouse, the first mouse from Logitech to feature haptic feedback “that transforms productivity through tactile feedback”, was the centrepiece of the event. Attendees had the opportunity to get some hands-on time with the mouse, explore its capabilities and features, and participate in a number of activities at the event like setting the fastest lap times in F1 25 with the Playseat Trophy Logitech G Edition racing rig and G923 TRUEFORCE wheel and paddle shifters.
ASBIS Africa’s commitment to local distribution
ASBIS Africa is committed to developing fast and effective distribution channels across the African continent to ensure maximum reach and output for brands like Logitech. “We achieve this by providing supply chain, marketing, and sales resources to accelerate the growth and market share not only in Mzansi but across the African continent,” ASBIS Africa’s mission statement reads. “Whether you are based in Johannesburg, Cape Town, Gaborone, or even Accra, we will deliver to you.”
The impact of Logitech on our daily lives
Logitech has been an ever-present name in households. Founded in 1981, the manufacturer has grown to become a reliable and trusted consumer-friendly brand in the tech and gaming market – its impact felt across the industry as users fondly recollected experiences with Logitech, its sustainability, and its placement in our daily lives, from business or work-related usage to activities like gaming, content creation, or creative purposes.
Logitech in South Africa
The long journey has resulted in Logitech establishing a foothold in South Africa’s tech and gaming market, and an opportunity to further its growth thanks to a firm partnership with ASBIS Africa. Whether it’s a reliable, affordable mouse and keyboard designed for productivity or premium headsets catering towards gaming enthusiasts, Logitech’s versatility has ensured it speaks to a wide range of customers seeking quality and reliability in equal measures.
Another exciting announcement made at the event was that Logitech aims to launch The ASTRO A20 X in South Africa before the end of the year.
Step into the next generation with the MX Master 4
Logitech has launched the MX Master 4 Wireless Mouse, marking the next generation of its legendary MX Master lineup. Introducing haptic feedback to the series for the first time, the new device is now available in South Africa.
Designed to empower creative professionals, developers and business users, the Logitech MX Master 4 mouse features immersive haptic feedback, advanced software, and stronger connectivity, ensuring you have complete control and precision over your workflows. Thanks to customisable haptic feedback, the mouse uses subtle vibrations for scrolling, navigation, and selection, making it ideal for tasks like design work, video editing, and data analysis.
The Actions Ring, enabled by Logi Options+, presents a digital overlay with app-specific shortcuts and customisable controls so you can place your frequently used tools anywhere on your screen – this includes assigning commands in programs like Adobe Photoshop, or automating functions in Excel; this reduces repetitive mouse movements by 63%.
Designed for uninterrupted workflows, the MX Master 4 features a high-performance chip and optimised antenna, delivering twice the connectivity strength of previous models. Offering both Bluetooth and USB-C connectivity, the new dongle ensures quick and dependable pairing across laptops, desktops, and tablets keeping users connected without delays.
MX Master 4 pricing and availability
The Logitech MX Master 4 wireless mouse is now available at key retailers such as Takealot and Computer Mania in South Africa for R2,399. For more information on the product, visit the official Logitech MX Master 4 website.