Salomon’s Invented ReInvented Sportstyle Range Steps into South Africa
Beloved trail running brand, Salomon is making its way down the mountain and onto the street. Unveiled in Cape Town on Thursday 06 November 2025, the Salomon Invented ReInvented range, merges performance innovation with contemporary design.
While Salomon already has a strong retail presence across South Africa, the Sportstyle collection takes the brand into new territory, blending its technical heritage with urban culture and creative expression.
Available in limited quantities and exclusively through Archive and online, the limited edition range represents the evolution of a brand born in the French Alps in 1947 and now reimagined for everyday movement.
“Sportstyle represents the evolution of Salomon’s philosophy, bringing our mountain heritage into the language of modern design and creativity,” said Salomon’s Managing Director, Lee Besnard. “Cape Town’s unique balance of nature, art, and culture perfectly reflects what this category stands for: connection through movement.”
Globally, Salomon Sportstyle has redefined how performance footwear fits into modern life, with silhouettes like the XT-6 and ACS+ becoming cultural icons, seen on figures such as Rihanna, Bella Hadid, and DJ Khaled. The Cape Town launch brings this global design story to a local stage, creating a space that feels part gallery, part cultural moment and entirely in motion.
As Salomon continues to push boundaries between sport, style, and innovation, the introduction of Sportstyle signals a new chapter, one defined by reinvention, creativity, and the freedom to move differently.
