Despite the challenges facing the food and beverage industry as a result of Covid-19, The Poké Co has just opened its fourth store in Cape Town. With stores in the CBD, Sea Point, and Gardens, this new addition to the Poké Co family brings the trendy bowl cuisine to Cape Town’s southern suburbs. Here’s everything you need to know about the new must-visit foodie spot.
Founded by Andrew Flanagan in March 2017, The Poké Co comes from humble beginnings. The specialised poké bar started operating as a delivery-only kitchen in a tiny corner of Flanagan’s girlfriend’s jewellery studio. After much success, Flanagan was able to open the first customer-facing store on Loop Street just a few months later in January 2018. Fast forward to 2020 and The Poké Co is opening its fourth store in Claremont.
Located at 12 Dreyer Street, The Poké Co Claremont offers customers a fast-casual dining experience, specialising in healthy and delicious poké and smoothie bowls, within an environment that enables customers to leave feeling inspired and rejuvenated. The brand is based on a simple vision to do good: to your taste buds; your body; the community, and the environment.
With the new location, Flanagan now employs a staff complement of 25 people and says, “I couldn’t be prouder of what we as a team have achieved in 3 short years. This has largely been due to the amazing support of our loving customers and loyal staff members, many who have been with me from the start. We are constantly evolving as we grow and are in a unique position to use modern technology to aid our growth.”
Commenting on the current environment, Flanagan says, “It has affected turnover across all businesses, and we are no exception; however, we have small locations with lower overheads than most restaurants, and luckily had an existing takeaway business prior to the pandemic. We also are fortunate to not rely on alcohol sales to support us and our core target market is predominately made up of local repeat customers.”
The Poké Co also came up with a few innovative ways to pivot during lockdown, including vouchers which can be redeemed at a later stage and DIY poke kits in collaboration with Cape Fish Retail Store. They have recently launched a delivery and loyalty app too, which allows customers to order ahead for either delivery or pick-up and earn loyalty points at the same time. It’s available on both Android and Apple.
Poké Co signed the lease for the new store in Claremont just before COVID became a reality in South Africa and have decided to continue as planned. Flanagan is quietly optimistic about the new store, as it will serve a take-away and delivery market: “it’s well-positioned to service the corporate lunch trade in the area. It’s the perfect, quick grab-and-go meal that lends itself well to customers current behaviours, in the light of the social distancing measures and precautions in place.”
For more information visit The Poké Co website.