With amazing platforms like Digitise, building and launching an online fashion store is easy. But, what are some of the ‘secret sauce’ tips one can use to ensure that their online shop succeeds where others fail?
1. REFERENCE PRICE
When visiting a physical, brick-and-mortar store, have you ever noticed that the first shelves you see always have average-priced goods as opposed to the expensive items? This is because traditional stores use this as a way to grab the attention of customers and give them an immediate indication of the price-range that items will likely be marked at throughout the store. Having an expensive item at the front can deter your potential customers, and this is the same for online stores.
What to do: Ensure your landing and category pages pull average-price items that will appeal to a wider audience. If you can pull personalised, recommended and curated items to fit your customer’s preference, this is even better.
2. CLEARANCE SALES
One of the best age-old strategies to generate interest and business is running a clearance sale. Smaller online stores tend to forget this, as they work on smaller margins and want to retain stock, but the truth is, selling older stock or having a clearance sale at the end of a season can help generate revenue and refresh your product range. Branding these sales is key too.
What to do: instead of calling them generic ‘clearance sales’, try and curate the items as a ‘summer sale’, ‘50%-off sale’, or ‘minimalist t-shirt sale’, for example. This specification will help target the right customers. This is called dynamic merchandising.
3. DON’T FORGET ABOUT THE GUYS
While female online shopping makes up a huge portion of the online sales revenue, there’s a massive gap to capitalise on in the male demographic. Men’s clothing gets less attention, but statistics show that men are extremely interested in shopping online more.
What to do: Providing a comprehensive, simple, and tailored online shopping experience for men can be a sure-fire hit if done correctly.
BUILDING YOUR ONLINE STORE
When selecting your platform of choice to build your online store on, there’s a lot of names and confusing systems thrown around, which can often deter you more than anything. Using Digitise, South Africa’s very-own drag-and-drop web builder, CRM system, and marketing tool (which is delivered all in one package), you can create your own online store with ease.
Fleshed out with the ability to add tons of products, beautifully designed checkout processes, and full payment options, Digitise makes the daunting, complex, and often expensive task of setting up an online store an absolute breeze.
HOW MUCH DOES IT COST?
The team behind Digitise is aware that start-ups need flexibility, so when it comes to costs, there are no contracts or long-term commitments; and there are flexible pricing packages so that you can find the best option for you and your business.
The benefit of using the Digitise platform is that from the front-end of the webpage to the CRM and marketing tools in the background, your entire online toolbox is with the same provider, making the transition in the digital space a hassle-free one rather than a painstaking process of vendor selection and hunting down the right service providers.
Why not sign-up and get cracking on your business now? Check out Digitise here.