Black Friday is big business in South Africa. The American-born commercial holiday celebrated annually on the day after Thanksgiving has gained significant local traction in recent years. From revenue of just under R2.5billion in 2017, to almost R2.9billion in 2018, last year saw total South African spend on Black Friday more than double to a whopping R6billion.
But, while many deals in years gone by have been exclusive to brick-and-mortar stores, according to Matthew Leighton from OneDayOnly.co.za. this year is likely to be a little different as a result of the Covid-19 pandemic. “It’s safe to say that most consumers will be choosing to shop online this year, based on the recent boom South African eCommerce has experienced.”
“But with everyone going online this year, the virtual Black Friday competition is going to be fierce,” notes Leighton. To help shoppers avoid disappointment, he shared the following quick tips:
Do your due diligence
Novice online buyers and not-so-seasoned Black Friday shoppers should get to grips with online shopping before Black Friday, to avoid performance anxiety. Familiarise yourself with the website you’ll be shopping on the day before, and don’t forget to log in and pre-load your payment details — that way you can save valuable time and focus all your energy on the deals when they are released.
Have a plan
With so many deals being advertised and promoted on the day, it’s easy to get overwhelmed. The best way to ensure you stay focussed and get the best deals is to create an ordered list of the items you want from high priority to low. This will enable you to keep track of what you want so you’re not wasting time or getting distracted.
Check out or miss out
With so many shoppers looking for the best deal, if you don’t click that check out button as soon as you’re done filling your cart, it’s very likely that someone else may be eyeing the same thing as you, at the same time. At the end of the day, stocks are limited when it comes to these amazing deals, and having an item in your cart does not secure it. You need to check out or miss out.
To get the best deals with One day Only online this year make sure you download the new One Day Only app. Get real-time notifications on your phone to ensure you don’t miss out on any great deals, and with discounts reaching up to 100% off on Black Friday, quick and easy access could be the difference between sealing that deal.
Black Friday Deals to Take advantage of
Not sure where to start looking? A few retailers have started to advertise their Black Friday deals ahead of time so consumers have time to budget and plan their shopping. Here are our picks of some great deals to look out for this Black Friday:
Black Betty Jewellery: Up to 60% off
This Black Friday get up to 60% off selected items from Black Betty Jewellery online and in-store. Selected items ranging from 20% to 60% off will be available from the Black Betty website as well as at the Hyde Park and Sea Point stores. The offer is valid from Black Friday (27 November 2020) through to Midnight on Monday, 30 November 2020.
There will also be a free piercing service available in-store on Friday, 27th and Saturday, 28th November 2020 only. Booking essential and is taken on a first-come, first-serve basis.
Core Merino: 30% off Athleisure bundle deals
Don’t miss out on these great bundle deals with Core Merino. Shop online and get 30% off women’s bra and bikini brief bundles as well as both men’s and women’s layering bundle (1 zip-neck top and 1 short sleeve top).
Not interested in a bundle offer? Shoppers can also get 10% discount on orders over R2,000 and 20% off orders over R4,000. Offers are valid from Friday 27 November 2020 – Monday, 30 November 2020.
OriGin: 30% off a case
Love gin? Stock up for the holidays and save big with OriGin. This Black Friday shop online and pay just R1,200 per case using the code “BLACKFRIDAY2020”. The case usually retails for R1,795.95 but this Black Friday you can grab a case for just R1,200 saving R600!
The special is now live and expires at midnight on Friday 27 November 2020.
Ring Africa: save up to R1000 on various devices
This Black Friday Ring Africa is offering great specials on smart security cameras and doorbells. Stop crime, before it happens and invest in your security this Black Friday. Ring Africa’s home security offerings utilise HD cameras that connect to your smartphone via the Ring App. The best bit? Ring Africa has extended its Black Friday Deals for the entire month of November. This month, save up to R1000 on various Ring devices and watch over your office, house, kids, pets, gate, boundary walls and more whether you’re at home or away.
Some notable deals include the Indoor Cam R999 (R500 saving); Stick Up Cam Battery R1,999 (R500 saving); Door View Cam (Peephole Cam) R1,999 (R1,000 saving); Spotlight Cam Battery R2,999 (R1,000 saving); Spotlight Cam Wired R2,999 (R1,000 saving); Floodlight Cam R4,499 (R1,000 saving). Click here to shop the Ring deals.
Rentoza: Save on electronics
Shop smarter this Black Friday with Rentoza, Africa’s first on-demand premium subscription platform. This month, Rentoza is offering incredible Black Friday deals on its electronics subscription models. Rather than having to fork out a large amount on one day, a subscription model like Rentoza’s, enables you to pay for your item over six or 12 months — a far less painful knock on people’s pockets! Plus, consumers have the option of owning the item outright once the subscription period is over, or they can return it and get the latest model while continuing with a new subscription.
“That way, they have the newest tech and gadgets as they come onto the market and won’t be stuck with an item they don’t need or intend to use again,” explains Mishaan Ratan, co-founder of Rentoza. “A subscription model changes how people buy and own things. Access is the new ownership and a smarter way to shop this Black Friday, or any other day for that matter.”
Grab the Samsung Galaxy A31 for just R599 per month over 12 months or invest in a Sony PS4 bundle for R899 per month over 12 months. Click here to see the full list of Rentoza’s Black Friday deals.