Millennials are a complex generation with a wide array of nuances and interests. They belong to a generation that experienced a childhood without technology, but as they reached adolescence and young adulthood, they have seamlessly incorporated the use of smartphones and digital communication into their routines. This makes millennials an in-between generation, one that has experienced the beauties of life offline, but at the same time the first to spend much of their youth on the Internet…. and that has made them a 100% omnichannel generation. But which trends are engaging millennials, and how do brands and retailers successfully appeal to those born in the 80s and 90s? Experts at Tiendeo, a platform that collects digital offers and promotions from retailers, have identified the 10 most popular trends used by brands to persuade and drive Gen Y to buy.