Affordable Online Fashion Store, StyleMode Launches in South Africa


Online retail shopping has become a part of our everyday lives. Whether you are actively scrolling through the latest trends from the comfort of your couch or secretively during working hours, it is one of the most convenient and easiest ways to shop for new additions to your wardrobe.

Since Covid-19 came into our lives, everything has changed, including the way consumers shop. People are spending less time in public spaces, like shopping malls and more time at home on the internet. As a result, online shopping has gained an enormous amount of traction with online users and continues to evolve at a rapid pace.

With the fashion online market thriving, it is not surprising to see new retail companies embracing the change. Loot, a close competitor of Takealot, recently launched online fashion retail website,


The fresh and diverse platform offers a wide range of trendy and affordable clothing, footwear, and accessories for men and women from local brands such as Brave Soul, Stella Morgan, Madison, and Miss Black.

Following a growing undertaking in South Africa (and worldwide) to support local design and manufacturing, StyleMode will also launch with its own private label collection. With four distinct locally produced labels in the collection, there will be plenty of opportunities for shoppers to support local fashion production.


Currently being manufactured in Cape Town, and pre-dominantly by women-owned businesses, the private label collection will include, StyleMode the label, Miss Mode, La Mode, ModeCurve. Plus-points for the locally manufactured ranges also mean that sizing will be spot on too for South African silhouettes and figures.

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Spectacle World Cape Town

StyleMode’s digital rails are chockful of youthful, chic, and trendy clothing that is sustainable and locally produced. Catering to a diverse market, the online store also offers plus-size label Mode Curve, to ensure every size and shape is represented.

In addition to stylish clothing, StyleMode also offers a range of accessories which includes handbags, purses, and sunglasses that match perfectly with your outfit.

Check out the full range on the StyleMode website now.

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