Birkenstock Debuts New Concept Store in Sandton


German brand, Birkenstock, is strengthening its retail presence in South Africa with the launch of a new concept store in Sandton City. This exciting new store offers customers in Johannesburg a premium home to shop the Birkenstock range and find their perfect fit. As the inventor of the footbed, Birkenstock is popularly known for its exceptional comfort and high functionality, based on a history that can be traced as far back as 1774.

A cult favourite of celebrities, fashion designers, style icons and consumers across the globe for decades, the new Birkenstock store in Sandton City is long-awaited by brand loyalists and the fashion-forward enthusiast of the region.


The new retail space carries a range of Birkenstock footwear and accessories for men, women, and children in various materials, colours and styles. Customers can expect to find timeless Birkenstock footwear styles such as the Arizona, Gizeh and Madrid, as well as new styles within the Shiny Python collection and the popular Big Buckle range in leather.

In addition to the iconic sandal styles for which Birkenstock is famous, the Sandton store will also stock shoes, socks and belts.


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The Sandton store follows the launch of the Birkenstock’s concept store at Cavendish Square, Cape Town, in February 2021, and joins the Birkenstock portfolio of retail stores in the V&A Waterfront, Cavendish Square, Somerset Mall, Morningside and Menlyn.

Visit the store at Shop L11, Ground Floor, Sandton City, 83 Rivonia Road, Sandhurst, Sandton, 2196. For more information and to shop Birkenstock online visit Bash Africa, the official Birkenstock distributor in South Africa.

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