Lifestyle brand Cotton On BODY is solving the fashion challenge many expecting mums face by expanding its on- trend maternity range this summer. The brand’s maternity intimates capsule, launched in February this year, was so popular among mums-to-be that it sold out in South African stores. This success highlighted the need for more stylish maternity options and this summer the retailer is expanding its maternity range into activewear and sleepwear.
The new range was designed to be both practical and pretty and is Cotton On’s way of ensuring that their female customers have the opportunity to look and feel good at every stage of her life. Cotton On BODY knows its customers live active lives and want to maintain movement during pregnancy and the active range was designed to offer comfort and style while moms-to-be break a sweat. The range includes ‘over and under the bump’ tights, shorts, workout crops, tanks and tees, all adding a fresh sense of style to any expecting mum’s active look. To complement the expansion, Cotton On BODY has also included a pretty and practical nappy bag as part of the capsule.
This new collection will branch out from the original colour palette adding reds, stripes, spots and patterns to the cream, black, grey, peachy pinks, navy and mints of the current range. We love the stylish range of gym tights especially the Core Capri tights in grey and the Carla Capri tights in black with black & white print detail. Don’t forget to pair your tights with a Cotton On BODY Maternity Training Tank at R199.00. These soft and versatile tank tops come in a variety of colours and are great for the gym and for lazing about at home. As for intimates, the grey Soft Lace Bra with navy blue lace detail is a real winner at R249 while the pink on pink All Over Lace bra with pink lace detail will make you feel pretty and sexy at the same time.
The Cotton On BODY maternity range will be available in selected stores from October 2016.