From Football to Fashionable: Rihanna & Puma Unveil LTD Edition Avanti LS
Sport and sneaker culture meet with an exciting new drop from Puma. Sneakerheads have a unique opportunity to kick off 2025 with a sporty new addition to their sneaker collection. Slim and sleek, the limited-edition Avanti LS is brand new and designed by Rihanna.
A redesign from the original Avanti, the LS is light, minimal, and cutting-edge with a striking new heal featuring short gum studs that highlight the turf styles of the past. Inspired by the legendary Puma King football boot, the Avanti LS is crafted in royal blue suede with touches of gold, a cream Formstrip, and a classic football gum sole.
At the forefront of the low-profile trend, PUMA has drawn inspiration from the archive across a variety of styles including the Speedcat, the Mostro and now the Avanti LS. Rihanna’s design inspiration is rooted in soccer but takes on a fashion lens with a slim upper and a playful blue colourway.
Rihanna has already been spotted sporting the style at Giorgio Baldi and out on the streets of New York City. Dress it up or down, the Avanti LS is a playful shoe for every occasion.
Limited quantities of the Avanti LS are available in both men’s and women’s at R 2,999 each.
The FENTY x PUMA Avanti LS is available on 16 January at 5pm exclusively at PUMA.com and the PUMA Store Sandton and PUMA Select in Cape Town on 17 January
