How to Capitalise on South Africa’s Massive Mobile Market

sms marketing

While South Africa has its ups and downs, one thing it’s known for is its burgeoning mobile market. South Africans are taking to engaging with and embracing all forms of media on their mobile devices rather than traditional sources, making it an incredibly rich channel to market your business.

And while we may not be using traditional SMS as a mode of person-to-person communication anymore, that doesn’t mean people don’t prefer it as a channel for business information – in fact, people prefer it more now than ever.

In research done by WebsiteMagazine, it was established that SMS is the number one communication channel that millennials prefer when being contacted by businesses – which is crucial for any company to take note of.

Millennials might be using social media or the likes of WhatsApp to ‘speak’ to one another, but when it comes to notifications from businesses, SMSs are still the preferred method.

Using SMS for marketing or customer engagement should still very much be at the forefront of most companies’ communication strategy. If you’ve got a business and need to increase customer engagement, SMS should be near the top of your list.

Traditionally, bulk or personalised SMS marketing used to be an expensive endeavour, not to mention a complicated one. Thanks to a service like Digitise, you can build your own client or user base and create customised SMS campaigns to directly target your audience – whether it be highlighting a sale, new product launch, or just letting people know about your business.

Once you’ve signed-up and start building your user-base, you can then create groups, message templates, and individual notifiers for each user, or blast out a massive SMS campaign to all your followers. Having a Digitise account also allows you to use their handy drag-and-drop website builder and powerful CRM system.

How much does it cost?

The team behind Digitise is aware that start-ups and local businesses need flexibility, so when it comes to costs, there are no contracts or long-term commitments; and there are flexible pricing packages so that you can find the best option for you and your business.

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The benefit of using the Digitise platform is that from the front-end of the webpage to the CRM and marketing tools in the background, your entire online toolbox is with the same provider, making the transition in the digital space a hassle-free one rather than a painstaking process of vendor selection and hunting down the right service providers.

Why not sign-up and get cracking on your business now? Check out Digitise here.


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