Inside ‘Puma House’ Paris: An Exclusive Space for Athletes & Invited Guests at the 2024 Olympics
Amidst the excitement of the 2024 Olympic Games, Puma has announced the opening of the Puma House in Paris. On opening day, Arne Freundt, Puma CEO, and broadcaster Tiara Williams, host of the PUMA House were joined by Puma icons Linford Christie, Tommie Smith, Robert Pires, and Colin Jackson to celebrate this unique space.
Over a 17 day period, Puma House will serve as the epicentre for all things Puma at the games, offering a dedicated space for athletes, partners, and invited guests to come together to relax, celebrate, and immerse themselves in an electrifying
atmosphere.
Puma House is strategically located at MOB House, just a stone’s throw away from the iconic Stade de France, providing easy access for athletes and guests. This prime location is equipped with all the facilities necessary to create a memorable experience, boasting a basketball court, football pitch and swimming pool for guests to enjoy and channel their competitive spirit.
In addition, the outside area has been transformed into the ultimate viewing experience, with a huge screen available to ensure guests don’t miss a second of the action, as well as a giant stopwatch on standby for capturing any iconic performances.
The standout feature, however, of Puma House is the Nitro Lab, an interactive space where visitors can explore Puma’s latest innovations and technological advancements. This cutting-edge exhibit demonstrates Puma’s commitment to pushing the boundaries of sports performance and design.
For a 17-day period, Puma House will host a variety of events and activities, including press conferences, where media can engage with Puma athletes. Of course, no celebration would be complete without medal celebration parties, where athletes and guests can revel in their successes and create lasting memories.
According to Puma, the brand’s legacy is built on speed and innovation, qualities that empower athletes to break barriers, set records, and achieve their personal bests. The brand’s new motto, “FOREVER.FASTER. – See The Game Like We Do” resonates throughout Puma House, inspiring everyone who walks through its doors.
Some of the highlights at the Puma House this week have been visits by legends Tommie Smith, Robert Pires and Linford Christie to the Nitro Lab showing off all Puma’s track and field as well as road running shoes.
There was also the unveiling of the Ceremonial Outfits for the Jamaican team, including visits from star triple jumper and gold medal hopeful Jaydon Hibbert, 400m runner Stacey-Ann Williams, high hurdler Rasheed Broadbell, and 400m hurdler Rushell Clayton.
And, for a bit of fun, fans got to see NBA trainer Chris Brickley drain an unbelievable cross-pool trick shot from the balcony of the athlete’s lounge 3 stories up, into a tiny hoop beside the pool.
Keep up to date with the goings-on at The Puma House with Puma on Instagram.