Ladies, brace yourselves for the best news ever – super famous French patisserie, PAUL is officially opening its doors in South Africa this month! Famous Brands announced the partnership with the French bakery in November 2015 and we couldn’t help but freak a little (ok, a lot!) and now the day has finally come when we can get a little bit of PAUL’s magic in and around our mouths. The family-owned French chain of bakery-cafés was established in 1889 in Croix, Northern France and now, years later PAUL has partnered with operators in 41 countries across the globe. Here are all the details about the PAUL South Africa opening in Joburg this March.
“PAUL is unique in that the business is rooted in French baking tradition which dates back 120 years and five generations,” says Famous Brands’ Group Chief Executive, Kevin Hedderwick. “While the product offering is classically French, innovation and continuous development of new breads, viennoiseries, patisseries, seasonal sandwiches and other meals, is constantly woven into the fabric of the brand’s offering and experience. At the heart of PAUL’s values is a passion for craftsmanship, quality and tradition,” Hedderwick added.
PAULS is known for its range of exquisite cakes and bakes and soon South Africans will be able to enjoy PAUL’s authentic offering, served in its trademark French-style restaurants around South Africa. Famous Brands plans to open five PAUL restaurants in South Africa over a five-year period with stores being in three trading formats. The first flagship PAUL restaurant in South Africa is scheduled to open at Melrose Arch on 02 March 2017 with the restaurant’s Grand Opening being held on 05 March 2017.
The WomenStuff team was lucky enough to get a sneak peek at the new store in Joburg and PAUL’s 180-seater flagship Melrose Arch restaurant oozes French style – combining a chic blend of bakery-patisserie-café-restaurant, full table service, and a signature display counter for on-the-go orders, this is the type of place you’ll want to while away the hours munching on delicious bread and morish patisserie. At the new store, skilled artisan bakers will craft bread and pastries within customer view and PAUL Melrose Arch will offer an extensive indulgent range of breakfasts, brunches, lunches, afternoon teas and dinners for hungry diners.
For more information on the opening say HI to PAUL South Africa on Facebook. Don’t forget to stay tuned to WomenStuff for information about additional PAUL stores opening around South Africa soon.