Proudly SA Online Market Launches with Curated Collection of Local Lifestyle Brands


Visiting shopping malls is so 2019, this year we’re all about shopping in your comfiest loungewear on the couch. But, just because you’re shopping from home doesn’t mean you can’t have that luxury boutique experience. Don’t believe us? Check out South Africa’s latest shopping portal, LMDA Lifestyle. The proudly South African digital marketplace offers a place where the discerning customer can experience the joys of visiting a local lifestyle boutique without the hassle of wearing your big girl pants.

Hosting an array of local luxury brands and products, with the aim to drive exposure for local craftsmanship and innovative concepts here and abroad, LMDA Lifestyle (or La Maison Des Arts) is a one-stop-shop for all your proudly South African fashion, décor, beauty, and wellness needs. In addition to a wide range of beautiful brands, the site also promises to cater to customers looking for that extra luxury touch by offering an all-inclusive offering of content, brands, products and events.

LMDAUnlike other online retailers, that take a product-facing approach to online shopping, LMDA greets online shoppers with a strong content-driven offering, adding stories to the brands on their platform. With this approach, the team hopes to engage with consumers on an educational level, helping them buy into the story and not just the product.

Customers are invited to check out the ‘atelier’ (or product page) of each brand, where they are welcomed by an ‘about us’ page as well as an easy-to-navigate product page with descriptions, size, clear professional photos as well as an easy way to shop.


“LMDA/Lifestyle was born out of a recognition that South Africa has some of the best quality lifestyle products in the world, but that slow adoption of technology was leading to these businesses becoming disconnected from their customers,” says founder and CEO of LMDA, Oliver Bailie. “LMDA curates the best lifestyle brands in South Africa, provides them with market-leading technology and operational support to deliver an exceptional experience to people passionate about beauty, culture, home, style and wellness products and experiences.”

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Not just another an online boutique, LMDA Lifestyle is a place of collaboration, support and a strong drive to elevate small businesses in South Africa to the world. When you hop on over to LMDA, you are making a difference every time you click ‘add to cart’.

Visit LMDA now to shop the collection online. 

For something completely different, check out LMDA’s Virtual Reality Market, in collaboration with Skin Renewal and myUTOPIA. Taking place on Saturday 3rd October, the event will be the first of its kind in South Africa. Those attending can expect a fully immersive premium event with interaction from fellow exhibitors, brands and speakers. Guests will have the opportunity to attend talks and interactive brand experiences by experts across the wellness industry all while shopping from a range of 20 premium South African wellness and beauty brands, socialising with friends and meeting new people. Find out more here.

Want more great lifestyle reads? Check out our Lifestyle section for more shopping-related news, features, and tips that are sure to inspire!

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