Puma & Modibodi Launch Range of Period Underwear
Puma and global leak-proof apparel company Modibodi have teamed up to launch a range of leak-free period underwear and activewear, created to help women stay comfortable and active during their period whilst making a positive environmental impact.
“Even in the 21st century, periods and leaks still prevent women from participating in sports,” explains Erin Longin, Global Director Run/Train at PUMA. Studies have revealed that girls’ participation in sport drops from 69% (ages 11-12) to 45% (ages 13-15)*. Additionally, the single-use plastic from disposable products can continue to pollute the environment for hundreds of years,” continues Longin. “We felt it important to do our part to address this issue. The PUMA x Modibodi collaboration allows women to stay active, without having to worry about leaks, while reducing their monthly waste from period products.”
While disposable products pollute the environment and are more expensive long term than their reusable, sustainable counterparts. The PUMA x Modibodi collection is designed to be reused and replaces the need for disposable pads, liners, and tampons, whilst ensuring women can stay extremely comfortable, odour-free and protected from all leaks (not just periods).
Modibodi’s Modifier Technology achieves this through its soft top layer, made of merino wool, which wicks moisture and sweat, a quick-drying absorbent microfibre middle layer, that locks away fluid and odour, and an additional waterproof protection in the bottom layer.
No woman should have to sit on the sidelines of life because they have their period or bladder leaks and this collection will help to tackle the stigma that women can’t be active on their periods or when experiencing any of life’s leaks.
As part of the launch, Puma and Modibodi will work with Puma’s She Moves Us charity partner, Women Win, to donate a bundle pack of five briefs to 500 girls and women in need. This five-pack bundle covers a person for their monthly cycle and will last for up to four years to allow the person to confidently participate in sport and life without life’s leaks getting in the way.
The first Puma x Modibodi active underwear collection will be available in South Africa in the second half of 2022.
