The Laser Beautique Launches BeauRaze Biodegradable Razor


It’s kind of depressing to think about the impact our beauty treatments have on the environment. Take hair removal for example; obviously, shaving results in a shocking amount of disposable razors ending up in landfills each year. But, even ladies who have gone under the light for more permanent laser hair removal treatments know that you need to shave the area before and in-between each treatment. You don’t have to be a whiz with numbers to figure out that we’re using a lot of plastic just in the pursuit of silky smooth skin.

Tzvia Hermann, founder of The Laser Beautique, did the maths and worked out that if just half of the 60 million people in South Africa alone used one disposable plastic razor a week, it would total to 120 million razors a month and an even more frightening 1.4 billion razors a year. Armed with these shocking numbers, Hermann and her team decided to embark on a mission to do their part to cut back on the use of plastic disposable razors in their own stores while also offering customers an alternative solution. And so, the BeauRaze biodegradable razor was born!


This innovative shaving solution is the first disposable, biodegradable razor, and it’s certain to set the beauty world on fire. Looking at BeauRaze, you would never know that both the handle and blade holder of this razor is made from 100% degradable wheat material. Each BeauRaze is packaged in biodegradable packaging and features 3 premium blades for a close shave. The handle has a comfortable non-slip grip and is packaged with 3 replaceable razor heads.

Even better news? While many other ‘green’ and ‘natural’ products on the market often come with a hefty price tag for their environmentally friendly stamp of approval, the BeauRaze does not cost much more than a non-degradable plastic disposable razor. Coming in at a super affordable price of R25 per razor (with 3 razor blade refills!) you have no excuse not to make the switch from ordinary plastic razors to this genius solution from The Laser Beautique group.

The BeauRaze is available at Laser Beautique stores and online, as well as from Refillery stores and online.


*** WIN!***

But, wait, the good news just keeps on coming! The Laser Beautique wants your help to start a revolution! Take part in the #TLBChangeChallenge and show us how you #ShaveYourWays!

See Also

Post your own funny #ShaveYourWays TIKTOK, Instagram Reel or Facebook video and nominate 3 friends to stand a chance to win a R10,000 Laser Hair Removal voucher at The Laser Beautique. Competition ends on 31 May 2022.

Remember to:

1. Get creative and have fun!
2. Tag @thelaserbeautique and tag and nominate 3 friends.
3. Influence South African giant retailers to stop stocking single-use plastic and start stocking BeauRaze or other brands of biodegradable razors by using the following hashtags:

#TLBChangeChallenge #ShaveYourWays
#woolworths_sa #picknpay #clicks_sa #checkers_sa #dischem_pharmacies #macro_sa

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