Treading Lightly: Veldskoen & Briana Evigan Collaborate on Second Social Impact Shoe, Launch The Traveler Boot
Veldskoen is bringing new meaning to the phrase “tread lightly” with the launch of its new social impact shoe; The Traveler Boot. The stylish new boot is the second collaborative effort with MoveMe and Briana Evigan and aims to help raise funds for the actor’s NPO efforts in Mpumalanga.
The boot’s most distinctive feature is undoubtedly the positive footprint it leaves with every step; a visual reminder to tread lightly and leave nothing behind but a legacy of kindness and positivity wherever you travel. The Traveler continues the distinctive MoveMe range design, this time using the words ‘Kind’ and ‘Happy’ emblazoned on the soles. Each step the boots take leaves positive messaging wherever they walk.
A social impact shoe with heart, The Traveler is a boot for people to wear when they want to go out and change the world. Buying this shoe will ensure you contribute to making a real impact in the world, with 50% of the net profits from the sale of the shoe being shared in a meaningful way with local communities and organisations that save rhinos, elephants, and other endangered animals. Who knew shopping could be so rewarding?
The Traveler
Like all Veldskoen shoes, The Traveler promises what the brand calls “all-day on-your-feet Veldskoen comfort”. Even better news, the shoe is made in South Africa using sustainably sourced materials. The breathable, hydrophobic leather used to craft the boot ensures the shoe moulds to fit your foot with every wear.
The Traveler brings a locally-made option for those looking for an edgy combat boot-style shoe. Veldksoen has also introduced a striking lining inside the shoe, made from a recycled PET fabric sourced from a recycling plant in Durban.
Shop Veldskoen’s The Traveler boot online now at R1,999.
About Briana Evigan
Briana Evigan is most well known for her roles in the dance movie franchise, Step Up, but the actor is a keen environmentalist and social activist, passionately committed to improving living conditions for people and animals.
Briana recalls: “A few years ago, I was working with a team in Indonesia, where we lost a baby elephant to a snare trap. In that instance, my anger with humanity for hurting animals was replaced with the realisation that many of the atrocities committed toward animals are rooted in need. People poach because there is a market for ivory. We need to help people first, and then only can we teach them kindness to the planet and to animals. My primary focus shifted to educating and creating wealth and well-being for the local communities.”
Creating Awareness and meaningful change
Briana and her business partner, Stuart Newton, founded MoveMe Studios, with a mission to positively impact the lives of millions, both humans and animals alike. The first charity organisation to benefit from the sales of The Veldskoen and MoveMe collaboration was Abundant Village.
Addressing the biggest challenges facing under-resourced communities around the world. Abundant Village is a collaborative model to provide the most needed resources to new or existing villages. The goal is to create programs, initiatives and solutions that can impact the thousands of people living in the surrounding communities. Abundant Village aims to be an economic engine for a community to increase health, wellness, and prosperity while reducing poaching.
- Abundant Village focuses on three areas:
– Economic Empowerment (Jobs, housing, education)
– Innovative Healthcare (nutrition, exercise, clean water, local remedies)
– Sustainable Solutions (Financial, regenerative farming, energy and building materials.)
With the launch of this second collaborative boot, Veldskoen and MoveMe hope to continue and grow their work in these communities with collaboration at the mission’s core. Nothing sums up the movement more perfectly than the closing words published on the Veldskoen MoveMe landing page, where consumers can go to find out more about the collaboration — “Social impact is a team sport. So, wear comfortable shoes and let’s get to work.”
