Last week, Apollo Brands Pty Ltd. (official distributors of Under Armour in South Africa) unveiled its latest speciality concept store at Canal Walk in Cape Town. The new Brand House features 218 sqm of retail space and aims to deliver a fully immersive brand experience for customers, telling the brand story through displays designed to inform and inspire customers.
Priding itself on being a brand that makes fitness accessible to all using technology-driven solutions, the latest Under Armour Brand House offers customers advice and solutions that are tailored to their unique training, running or sporting needs, including technical footwear, compression, apparel and accessories.
What’s more, the Under Armour store is the first store in South Africa to feature Under Armour’s plus size mannequin range and boasts a women-only bra bar, further cementing the brands inclusive mind set and focus on female empowerment.
The store was ceremoniously opened at 9am with the signature chain-cutting ceremony by Gareth Kemp, MD of Apollo Brands. “We are thrilled to have opened our third Brand House in the Mother City and officially our sixteenth store nationwide, offering shoppers an unparalleled shopping experience. The global pandemic continues to affect so many sectors, and therefore we are extremely proud that we are able to make such a bold move considering the current economic climate. It is testament to the focused direction and innovation that is driving the brand both locally and on a global stage.” says Kemp.
Media, athletes and friends of the brand were among the guests invited to experience the new store including, Under Armour brand ambassadors: Aneeka Buys, Nomvula Khuzwayo, Abbi Mcduling, Bauke Hannekom and Sam Xulu. Guests were welcomed and introduced to the brand’s vast technologies in the categories Train, Run, Studio and Golf apparel, footwear and accessories for men, women and kids.
The new Under Armour store at the Canal Walk is located at Shop 462, Upper Mall Level and will be open from Monday – Sunday from 09:00 to 21:00.