If you’ve been looking for more reasons to drink beer we’ve got the best one yet. Cape Town’s very own Boston Breweries, has just launched a new beer inspired by Managing Director of Boston Breweries, Chris Barnard’s love for the sea and some of the proceeds go directly to SANCCOB!

Rock Hoppa beer, the latest addition to the craft beer range from Boston Breweries, is named after the Rock Hopper penguin and even has a cute brand ambassador to boot. Over the coming months Boston Breweries, Rocky the Northern Rockhopper penguin (a rescued waif of a seabird who lives at SANCCOB), and SANCCOB will be encouraging South Africans to drink up and a raise a Rock Hoppa beer to saving penguins because for every bottle of delicious, hoppy, Rock Hoppa beer sold, R1 will be donated to SANCCOB!

Boston Breweries Rocky the Penguin

Rocky the Penguin.

A Golden Amber Brew, boasting fresh granadilla on the nose and a lingering grapefruit-like finish, this delicious IPA is the perfect intro to hops, lots and lots and lots of hops! But don’t let the strong hops taste turn you off as the new beer is guaranteed to refresh on a hot summer’s day or even boost your mood on a cold winter weekend. Plus, the fact that your hard earned beer drinking money will go a long way to helping the penguins at SANCCOB should be reason enough to only drink Boston’s Rock Hoppa beer from now on.

SANCCOB, an internationally recognised seabird conservation organisation, are continually rescuing birds and penguins, from the southern African coastline and they are dependent on that public for ongoing funding to continue their great work. While we all know SANCCOB for their great efforts during an oil spill crises, the truth is this organisation needs help all throughout the year to rehabilitate seabirds and release them into the wild.

Rock Hoppa beer is available from a wide range of liquor stores, restaurants, pubs, online. A sticker on each bottle will advise those about to enjoy the contents that SANCCOB will be benefitting. Ready to spring into action? Buy a case of 16 Rock Hoppa beers online from Takealot for R444 now.