Adidas Unveils Switch 4WD Shoe with Some New Tech Tricks
Adidas has revealed a new running shoe in the FWD range, known as the Switch, adding some interesting tech features to give runners a little more ‘spring’ in their step.
Constructed using new design processes, the shoe’s engine – the EVA compound midsole – features hollow areas that collapse and spring forward, converting weight into forward motion. The result is a smooth-running experience that’s unique to forward technology-fueled running shoes, and something similar to that we saw on the 4DFWD. You can check out MenStuff’s review of the 4DFWD here.
The soft EVA compound midsole, working in unison with the TPU plate, ensures a stable and cushioned transition through the forefoot and midfoot during the forward motion process.
Mili Seiffert, Global Product Manager at Adidas Running said: “We’re always looking at innovative ways to redefine our design processes to bring real benefits to our community – whether they are at the top of the sport, or an everyday runner. While it sounds simple, the ambition to convert weight into forward motion is easier said than done. It’s taken years of testing with athletes of every level to get where we have today. It’s a triumph to innovation, and a testament to our ambition and drive to deliver new running shoe technology.”
Additional features of the new Switch Fwd include a lightweight Continental outsole, which gives runners extra grip in all weather conditions. This is complemented by a lightweight engineered mesh upper, which features vent-like windows on the forefoot and midfoot, for enhanced breathability.
The shoe launches in a primary white and silver violet colourway with lucid lemon detailing for women, and a primary white and wonder blue colourway for men with lucid lemon accents.
The Adidas Switch Fwd will be available to buy globally via the Adidas app, online and in stores. We have contacted Adidas for local pricing confirmation.
