Cheers to Brain Health: Noobeing “Smart Sodas” Support Mental Clarity & Physical Energy
If you’re looking for something to give you a little ‘pick-me-up’ during the day (and the usual cup of coffee is losing its lustre), South African company Noobeing might have what you need. The “smart soda” company has introduced some really interesting drinks to relieve stress, enhance focus and boost your mood.
The pioneering local drink is rewriting the rules of energy drinks and redefining wellness for the modern age. It’s a new kind of beverage for a new kind of being. Forget the old “chill-out” wellness tropes. Noobeing says its drink isn’t about switching off, but rather showing up. Whether you’re juggling deadlines, chasing goals, or just trying to make it through another mental Monday, Noobeing supports mental clarity, physical energy, and the resilience you need to keep going – no matter what the day throws at you.
Smart energy with a human touch
At the heart of every can is a functional blend of nootropics, adaptogens, and brain-supporting vitamins, expertly combined to lift your mental and physical energy, without the crash. With three canned-drink options, Noobeing is crafted from carefully selected natural active ingredients, like Honeybush, Persimmon and Lemon Verbena.
The functional blends include Noobeing Original, Noobeing Focus, and Noobeing Boost.
- Original is your calm reset for when life’s getting loud. Infused with South African honeybush, ashwagandha, magnesium, and a full B-vitamin complex, it helps you breathe, reset and refocus without switching off.
- Focus is designed to cut through brain fog and help you zero in. Think study sessions, pitch preps, or tight deadlines. It includes bacopa monnieri and L-theanine for calm clarity and cognitive support.
- Boost delivers clean, sustained energy powered by guarana (80mg caffeine per can), L-theanine, and all the core ingredients from Original. It’s a smooth lift for older teens, students, and adults who want energy with intention, not adrenaline.
All three blends are lightly sparkling, with a clean, sophisticated flavour profile crafted in partnership with a master oenologist, and with just 2g of natural sugar per 300ml can. Plus, the blends are clean, calm, and purposeful. The formulations contain no artificial sweeteners, colourants or preservatives. Just clean ingredients designed to support you in the background. Oh, and they’re delicious too! It’s a refreshing drink with oh-so-many benefits and I’m here for it!
A daily ritual for human (well)being
“We wanted to create a drink that helps you think better, move better, and feel better without needing to overhaul your lifestyle,” says co-founder Jason Thom. “You don’t need a meditation app or a full supplement stack, just a fridge.”
Nootropics are essentially nutrients for your neurons. They work with your body’s chemistry, not against it, helping you stay sharp, alert and productive, without the jittery spike or foggy comedown of synthetic caffeine drinks or sugar bombs.
In a world obsessed with optimisation, Noobeing is here to help you feel clear-headed, energised and grounded so you can keep doing your thing, again and again. This drink isn’t about chasing wellness perfection, it’s about helping you build everyday resilience. This is a drink for the long run, one that fits effortlessly into your daily routine and helps you feel better while doing what needs to get done.
Where to find it
Noobeing is now available via select wellness stores, independent cafés, and directly through noobeing.com. It’s also coming to a Checkers near you this summer season too!
Priced around R30 per 300ml can, it’s intentionally affordable because healthy choices shouldn’t be luxury ones.
