Elizabeth Arden Launches 5th Avenue NYC Downtown Eau de Parfum
If you’re as obsessed with Elizabeth Arden perfumes as we are, you’re bound to go gaga for this new arrival. Say hello to Elizabeth Arden 5th Avenue NYC Downtown Eau de Parfum. According to Elizabeth Arden, this bold and captivating new scent celebrates personal style and the effortless sophistication of downtown New York City. It’s a fragrance that captures the dynamic energy and cool confidence of the modern woman, by blending timeless elegance with a contemporary, trend-forward edge.
Crafted for those who make the city their own, 5th Avenue NYC Downtown is a tribute to women who walk with individuality and express style on their own terms, just as Elizabeth Arden herself did. It embodies the downtown cool where tradition meets trend with ease, delivering a scent experience that is confident, intriguing, and unforgettable.

Opening with a refreshing blend of Pear Matcha, French Clary Sage, and Orange Blossom, the fragrance lifts the senses with a clean, vibrant introduction. The heart reveals an elegant bouquet of Jasmine, Lush Lily, and Orris. At the same time, the base settles into a warm, sensual trail of Sandalwood, Patchouli, and Ambertonic, creating a soft yet powerful woody-ambery finish.
Designed for all-day wear, the fragrance transitions effortlessly from day to night, leaving a lasting impression with its beautifully layered notes. It offers a modern interpretation of urban femininity, where airy florals meet velvety herbs, and creamy woods ground the scent in understated luxury.
The bottle reflects the architectural elegance of New York City, sleek and modern, making it a statement both in scent and on the vanity.
5th Avenue NYC Downtown Eau de Parfum is available at leading Elizabeth Arden retailers and online at a recommended price of R1,290.





